# BLOOM10X

> BLOOM10X is a growth agency for ecommerce brands on Shopify doing $1M+ a year. It runs creative, paid ads, conversion and retention as one plan, measured on Shopify sales.

## How we work

- [The 10X Engine: growth marketing for Shopify](https://bloom10x.com/10x-engine): The 10X Engine runs creative, paid ads, your Shopify store and email and SMS as one plan, measured on store sales. What each stage does and the proof.
- [How we work: call, audit, plan, then tests](https://bloom10x.com/how-we-work): How BLOOM10X works: a 30-minute call, a read-only audit, then the plan and the price. Nothing in your accounts changes until you say yes.
- [Growth OS: Shopify analytics dashboard](https://bloom10x.com/growth-os): BLOOM Growth OS puts Shopify sales, ad spend, MER and profit after ads on one screen, refreshed every few hours. $4,318 a month of software, included.
- [Ecommerce growth services for Shopify brands](https://bloom10x.com/services): BLOOM10X services for Shopify brands doing $1M+ a year: ad creative, paid ads, conversion, email and SMS retention, and SEO, run as one plan.
- [Shopify Plus agency: theme development](https://bloom10x.com/services/shopify-development): Shopify and Shopify Plus theme builds, redesigns and landing pages for brands doing $1M+ a year. Sun Pumps’ new site drew 317 leads in its first 34 days of ads.
- [Facebook and Meta ads agency for Shopify brands](https://bloom10x.com/services/meta-ads): 84% more purchases on 5% more Meta spend for Wholesale Fashion Trends. Facebook and Instagram ads for Shopify brands, judged on store sales.
- [CTV advertising for Shopify brands](https://bloom10x.com/services/ctv-advertising): Streaming CPMs average about $26–27 (EMARKETER, Dec 2025). How Shopify brands run CTV ads self-serve beside Meta and Google, judged on store sales.
- [AI SEO agency for Shopify: AEO and GEO](https://bloom10x.com/services/ai-search): Every page on this site ships schema, an llms.txt and open AI-crawler rules. We do the same for Shopify brands, so ChatGPT, Perplexity and Gemini can cite them.
- [Fashion Marketing Agency for Shopify Brands](https://bloom10x.com/industries/fashion): 84% more purchases on 5% more Meta spend for a women’s fashion brand. Creator ads, drop campaigns, fit-first product pages and email for $1M+ brands.
- [Ecommerce ad creative and creator content](https://bloom10x.com/services/creative): Video ads, statics and creator content for Shopify brands. BLOOM10X finds, briefs and manages creators and makes more of the ads that already sell.
- [Meta, Google and TikTok ads for Shopify brands](https://bloom10x.com/services/paid-ads): Meta, Google and TikTok ads for Shopify brands, measured on store sales. Wholesale Fashion Trends: 84% more purchases on 5% more ad spend.
- [Shopify landing pages, product pages and offers](https://bloom10x.com/services/conversion): BLOOM10X builds and fixes Shopify landing pages, product pages, offers and checkout so ad clicks turn into orders. For brands doing $1M+ a year.
- [Email and SMS retention on Klaviyo for Shopify brands](https://bloom10x.com/services/retention): Klaviyo email and SMS flows and campaigns for Shopify brands, so first-time buyers come back for a second order. Which flows a store needs.
- [Shopify SEO and AI search visibility](https://bloom10x.com/services/seo): Store SEO for Shopify brands: collections, product pages, structured data and content, so the store is found in Google and cited in AI answers.

## Proof

- [Ecommerce case studies with dated results](https://bloom10x.com/case-studies): Dated results from five clients: WFT +84% purchases, AFIQ to a $65.3K month, Sun Pumps 317 leads, Aprés Nail +40% wholesale, American Threads −30% returns.
- [Wholesale Fashion Trends: 84% more purchases](https://bloom10x.com/case-studies/wholesale-fashion-trends): A wholesale and retail fashion brand on Shopify Plus: purchases up 84% on 5% more Meta spend, store sales up 45%. Jun to Sep 2026 vs 2025.
- [American Football IQ: $406 to a $65.3K month](https://bloom10x.com/case-studies/american-football-iq): How BLOOM10X launched a new Shopify store with Meta ads: $406 in the four months before ads, $65.3K in DTC sales by month five. Nov 2025 to Mar 2026.
- [Sun Pumps: 317 leads in 34 days](https://bloom10x.com/case-studies/sun-pumps): Lead generation for Sun Pumps, an Arizona solar pump maker: 317 leads in 34 days, 95 became customers, leads per month up 123% in the first quarter.
- [Aprés Nail: 40% more wholesale orders](https://bloom10x.com/case-studies/apres-nail): How BLOOM10X grew Aprés Nail across DTC, wholesale, TikTok Shop and Amazon: 40% more wholesale orders after a B2B store, 4.8x Meta ROAS, +120% TikTok sales.
- [American Threads: 30% fewer dress returns](https://bloom10x.com/case-studies/american-threads): How a women's fashion retailer with stores and a Shopify site cut dress and romper returns 30%, lifted conversion 20% and repeat purchases 25%.
- [Client reviews and testimonials](https://bloom10x.com/reviews): BLOOM10X client reviews in one place: 5.0 on Clutch, plus words from Wholesale Fashion Trends and American Football IQ, each with a role and a date.
- [Work: ads, creator videos, emails and store pages](https://bloom10x.com/work): Video ads, creator content, statics, emails and Shopify product pages made by BLOOM10X for ecommerce brands. Client work that ran, plus labelled concepts.

## Brand breakdowns (brands BLOOM10X did not work with)

- [Aer bags marketing strategy: breakdown](https://bloom10x.com/breakdowns/aer): Aer raised $694,225 across three Kickstarters, then let gear reviewers sell its bags and co-designed with one. A sourced Aer marketing breakdown.
- [AG1 marketing strategy: breakdown](https://bloom10x.com/breakdowns/ag1): AG1 went from ~$150M to ~$600M revenue in two years on podcasts and creator ads. Its buy box, ads and landing pages, annotated with our math.
- [Allbirds marketing strategy: what went wrong](https://bloom10x.com/breakdowns/allbirds): Allbirds peaked at $297.8M in 2022, then stores, new categories and discounts cut margin, and the brand sold for $39M in 2026. A sourced breakdown.
- [Alo Yoga marketing strategy: breakdown](https://bloom10x.com/breakdowns/alo-yoga): Alo Yoga has 130+ stores and reported 2025 sales of $3B, per unnamed sources. How celebrity sightings, studio stores and a members’ price built it.
- [Arrae marketing strategy: breakdown](https://bloom10x.com/breakdowns/arrae): Arrae passed $100M in revenue with no outside capital, starting from one product and one channel. Its plan ladder, creator ads and launches, with our math.
- [Athletic Brewing marketing strategy: breakdown](https://bloom10x.com/breakdowns/athletic-brewing): Athletic Brewing sold $86.7M in stores in 11 months of 2024, mostly in grocery. How it won shelves, and what its own site sells instead.
- [Away luggage marketing strategy: breakdown](https://bloom10x.com/breakdowns/away): Away pre-sold suitcases for a $12M first year, hit $150M in 2018, then planned 57 stores and lists 16 today. A sourced Away marketing breakdown.
- [BarkBox marketing strategy: breakdown](https://bloom10x.com/breakdowns/barkbox): BARK's revenue fell 26% from its $535.3M peak after it cut ad spend. Its filings, free-gift funnel and ads, annotated with our math.
- [Beauty of Joseon marketing strategy: breakdown](https://bloom10x.com/breakdowns/beauty-of-joseon): Beauty of Joseon sold 25 million Relief Sun sunscreens, rebuilt the line for US rules and entered 600 Sephora stores. How the K-beauty brand grew.
- [Billie marketing strategy: breakdown](https://bloom10x.com/breakdowns/billie): Billie fought the pink tax with a $10 razor kit, drew a P&G bid, then sold to Edgewell for $310M in Nov 2021. Its buy box, ads and retail push, sourced.
- [Bloom Nutrition marketing strategy: breakdown](https://bloom10x.com/breakdowns/bloom-nutrition): Bloom Nutrition passed $300M in revenue and is pacing to $500M in 2026, with 90% of its marketing from creator posts. Its buy box, retail and ads, with our math.
- [Bombas marketing strategy: breakdown](https://bloom10x.com/breakdowns/bombas): Bombas passed $2B in lifetime sales with one rule: one purchased = one donated. A sourced breakdown of its mission ads, packs and slow move into stores.
- [Brooklinen marketing strategy: breakdown](https://bloom10x.com/breakdowns/brooklinen): Brooklinen raised $236,888 on Kickstarter in 2014, grew on referrals, and now tops $200M in revenue, profitable and debt-free, with 8 stores. How.
- [BrüMate marketing strategy: breakdown](https://bloom10x.com/breakdowns/brumate): BrüMate sold $250K in its first three weeks to a 7,000-person launch list, then grew to $36M in 2019 on Facebook ads and email. A sourced breakdown.
- [Bubble Skincare marketing strategy: breakdown](https://bloom10x.com/breakdowns/bubble-skincare): Bubble picked Walmart as its first retailer, built a 100,000-member community and passed $500M in lifetime retail sales. The plays and what transfers.
- [Burrow marketing strategy: what went wrong](https://bloom10x.com/breakdowns/burrow): Burrow sold $3M of boxed sofas in 2017 and passed nine figures, then sold to Havenly in 2024 with four stores. A sourced breakdown of what to copy.
- [Caraway marketing strategy: breakdown](https://bloom10x.com/breakdowns/caraway): Caraway put nearly all its ad spend behind $400 cookware sets, then moved into Target and 500+ Walmart stores. A sourced breakdown for Shopify brands.
- [Carpe marketing strategy: breakdown](https://bloom10x.com/breakdowns/carpe): Carpe put its co-founder in street-interview ads, ran 1,103 live Meta ads into a gamified 67% offer and reached Target in 2026. A sourced breakdown.
- [Casetify marketing strategy: breakdown](https://bloom10x.com/breakdowns/casetify): Casetify topped $300M in 2022 from $200K in starting capital, on Instagram creators, artist collabs and about 50 stores. A sourced Casetify breakdown.
- [Chamberlain Coffee marketing: breakdown](https://bloom10x.com/breakdowns/chamberlain-coffee): Chamberlain Coffee went from 500 to 10,000 stores in a year and about $22M in 2024 revenue, at a loss. Its buy box, ads and pivot to cafés, sourced.
- [Chubbies marketing strategy: breakdown](https://bloom10x.com/breakdowns/chubbies): Chubbies sold for $129.5M in 2021 and reached $122.9M in sales in 2025, per its owner’s filings. A sourced breakdown of how a shorts brand grew.
- [Comfrt marketing strategy: breakdown](https://bloom10x.com/breakdowns/comfrt): Comfrt's founder says 600,000 affiliates and TikTok Shop took it from $16M to $170M in 2024. A sourced breakdown, every revenue figure labelled a claim.
- [Create Wellness marketing strategy: breakdown](https://bloom10x.com/breakdowns/create-wellness): Create Wellness sold 100M+ creatine gummies on cost-capped Meta ads, then went to Target. Its buy box, ad codes and offer pages, annotated.
- [Curology marketing strategy: breakdown](https://bloom10x.com/breakdowns/curology): Curology has served 6M+ patients since 2014 after Reddit posts and creator videos explained its prescription skincare. A sourced breakdown.
- [Cuts Clothing marketing strategy: breakdown](https://bloom10x.com/breakdowns/cuts-clothing): Cuts did its first $50M in sales on one fabric. How the men’s basics brand used one hero tee, unpaid athlete seeding and weekly drops to grow.
- [Cymbiotika marketing strategy: breakdown](https://bloom10x.com/breakdowns/cymbiotika): Cymbiotika reports $150M a year and 200M+ packets sold, built on lab-tested trust online, then Target, Ulta and Walmart. Its buy box and ads, annotated.
- [Djerf Avenue marketing strategy: breakdown](https://bloom10x.com/breakdowns/djerf-avenue): Djerf Avenue hit $35M in four years spending 4–5% of sales on marketing, then lost half its sales in 2025. What a founder-led brand can copy and avoid.
- [Dr. Squatch marketing strategy: breakdown](https://bloom10x.com/breakdowns/dr-squatch): Dr. Squatch’s 3-minute YouTube ad has 123M views. How long comedy ads, subscriptions and 1,600 Walmart stores led to a Unilever sale.
- [BRĒZ marketing strategy: breakdown](https://bloom10x.com/breakdowns/drink-brez): BRĒZ went from $1.3M in year one to $28M in 2024 while THC ads stayed restricted. A sourced breakdown of its affiliates, founder ads and workarounds.
- [Edikted marketing strategy: breakdown](https://bloom10x.com/breakdowns/edikted): Edikted makes 300 new styles a month, sells through TikTok and creators, and opens mall stores built for filming. A sourced Edikted marketing breakdown.
- [Eight Sleep marketing strategy: breakdown](https://bloom10x.com/breakdowns/eight-sleep): Eight Sleep passed $500M in Pod sales by 2025 with athlete proof, a plan in every cart and $149-a-month rent offers. A sourced Eight Sleep breakdown.
- [Fabletics marketing strategy: breakdown](https://bloom10x.com/breakdowns/fabletics): Fabletics passed $1B in 2025 sales with 2.7M VIP members who bring in 95% of revenue. A sourced breakdown of its 80%-off offer, buy box and stores.
- [Feastables marketing strategy: breakdown](https://bloom10x.com/breakdowns/feastables): Feastables did about $250M in 2024 sales and $20M+ profit by turning MrBeast videos into trips to Walmart. A sourced breakdown for Shopify brands.
- [Fi marketing strategy: breakdown](https://bloom10x.com/breakdowns/fi): Fi nears $100M in recurring revenue on a GPS dog collar that needs a $99-a-year membership, without new VC since 2021. A sourced breakdown of the model.
- [Final Boss Sour marketing strategy: breakdown](https://bloom10x.com/breakdowns/final-boss-sour): Final Boss Sour raised $12M, passed 2B organic views and reached 8,000 7-Eleven stores in three years. A sourced breakdown of its content-first growth.
- [Fishwife marketing strategy: breakdown](https://bloom10x.com/breakdowns/fishwife): Fishwife went from 100 beta boxes in 2020 to about $6M a year and 4,000+ stores. Its tins, collabs, buy box and ads, sourced and annotated.
- [Glossier marketing strategy: breakdown](https://bloom10x.com/breakdowns/glossier): Glossier sent about 400 blog comments to its chemist, then moved into 600 Sephora stores in 2023. The plays, the stall, the 2026 cuts and what transfers.
- [Glow Recipe marketing strategy: breakdown](https://bloom10x.com/breakdowns/glow-recipe): Glow Recipe’s retail sales grew from $45M to $150M in two years on a viral TikTok, Sephora and a fan program. Its plays, ads and buy box, sourced.
- [Graza marketing strategy: breakdown](https://bloom10x.com/breakdowns/graza): Graza sent 300 packages instead of buying ads, sold out in a day, then won Whole Foods and $48M in projected 2024 sales. A sourced olive oil breakdown.
- [Grüns marketing strategy: breakdown](https://bloom10x.com/breakdowns/gruns): Grüns hit a $300M run rate 24 months after launch on hundreds of Meta ads and a subscription-first buy box. Its ads, pages and prices, annotated.
- [Gymshark marketing strategy: breakdown](https://bloom10x.com/breakdowns/gymshark): Gymshark sent free gear to gym YouTubers, sold £30,000 in 30 minutes after one expo, and hit £646M in FY25 sales. A sourced Gymshark marketing breakdown.
- [Hatch marketing strategy: breakdown](https://bloom10x.com/breakdowns/hatch): Hatch tripled sales from 2020 to 2023 and hit $200M in 2025 by gifting celebrities and amplifying unpaid TikTok posts. A sourced Hatch marketing breakdown.
- [Hey Dude marketing strategy: breakdown](https://bloom10x.com/breakdowns/hey-dude): Crocs paid $2.5B for Hey Dude in 2021, then wrote off $737M in 2025 and cut wholesale 41%. A sourced breakdown of what grew it and what broke.
- [Hims & Hers marketing strategy: breakdown](https://bloom10x.com/breakdowns/hims): Hims & Hers grew revenue 4.5x from 2022 to $2.35B in 2025 with a quiz per condition, Super Bowl ads and 684 live Meta ads. A sourced breakdown.
- [Huel marketing strategy: breakdown](https://bloom10x.com/breakdowns/huel): Huel went from two orders in 2015 to £254m revenue in FY25 and a Danone deal. A sourced breakdown of its buy box, subscription, US push and retail.
- [IM8 marketing strategy: breakdown](https://bloom10x.com/breakdowns/im8): IM8 hit a $251M run rate 20 months after launch, with David Beckham as co-founder. Its buy box, quarterly plan, ads and pages, annotated with our math.
- [Javvy Coffee marketing strategy: breakdown](https://bloom10x.com/breakdowns/javvy-coffee): Javvy reached nearly $300M a year, per Reuters sources, on creator videos run as ads and a bag-count price ladder. Its buy box, ads and Walmart move.
- [Jones Road Beauty marketing strategy: breakdown](https://bloom10x.com/breakdowns/jones-road-beauty): Jones Road Beauty hit $160M in 2024 revenue on founder-led video, one $38 balm, Meta, then TV. A sourced breakdown of its marketing for Shopify brands.
- [Kizik marketing strategy: breakdown](https://bloom10x.com/breakdowns/kizik): Kizik passed $100M in 2023 selling hands-free shoes online, then opened stores where 7 in 10 try-ons buy. A sourced breakdown with screenshots and math.
- [Liquid Death marketing strategy: breakdown](https://bloom10x.com/breakdowns/liquid-death): Liquid Death went from $2.8M in sales in 2019 to $333M in 2024 retail sales selling canned water. Five plays a Shopify brand can copy, with sources.
- [Liquid I.V. marketing strategy: breakdown](https://bloom10x.com/breakdowns/liquid-iv): Liquid I.V. went from 20,000 stores in 2019 to 80,000+ under Unilever, led by Costco and Amazon. How it sells, its ads, and what a Shopify brand can take.
- [LMNT marketing strategy: breakdown](https://bloom10x.com/breakdowns/lmnt): LMNT sold $206M of electrolytes in 2023 with podcast hosts, free sample packs and no discounts. Its SEC filings, buy box and ads, annotated.
- [Loop Earplugs marketing strategy: breakdown](https://bloom10x.com/breakdowns/loop-earplugs): Loop Earplugs grew from $1.2M in 2020 to $219.7M in 2024 by selling one product for many moods, in English first, with 2,196 live Meta ads.
- [Lovevery marketing strategy: breakdown](https://bloom10x.com/breakdowns/lovevery): Lovevery made $226M in 2023, 86% from Play Kit subscriptions timed to a child’s age. A sourced breakdown of its $140 play gym, kit cadence and buy box.
- [Made In marketing strategy: breakdown](https://bloom10x.com/breakdowns/made-in): Made In grew sales 5x in 2020 and 52% from 2024 to 2025 by selling to chefs first. Its chef flywheel, product page, ads and retail move, annotated.
- [Magic Spoon marketing strategy: breakdown](https://bloom10x.com/breakdowns/magic-spoon): Magic Spoon went from online-only in 2019 to 16,000+ stores by 2024 on $100M raised. A sourced breakdown of its buy box, creator ads and retail move.
- [Manscaped marketing strategy: breakdown](https://bloom10x.com/breakdowns/manscaped): Manscaped says it reached $300M in revenue on performance ads, then moved about 70% of spend to brand and the Super Bowl. Its buy box and ads, sourced.
- [Medicube marketing strategy: breakdown](https://bloom10x.com/breakdowns/medicube): Medicube made about $1.1B in 2025 from TikTok Shop affiliates, Amazon and 1,400 Ulta stores. A sourced breakdown of the K-beauty brand's growth.
- [MUD\WTR marketing strategy: breakdown](https://bloom10x.com/breakdowns/mud-wtr): MUD\WTR hit $16M+ in 2020 sales after its founder learned Facebook ads himself. Its founder ads, $34 starter kit and move into Target, with our math.
- [Native marketing strategy: breakdown](https://bloom10x.com/breakdowns/native): Native raised $500K, sold to P&G for $100M cash in 2017, then put half its sales in stores. A sourced breakdown of how the deodorant brand grew.
- [Noom marketing strategy: breakdown](https://bloom10x.com/breakdowns/noom): Noom grew revenue from $12M in 2017 to $400M in 2020 on a 15-minute sign-up quiz and heavy ad spend, then added GLP-1 care. A sourced breakdown.
- [Oh Polly marketing strategy: breakdown](https://bloom10x.com/breakdowns/oh-polly): Oh Polly went from £2.1M to £113M in group sales on Instagram, then doubled profit to £10.55M as sales fell. A sourced breakdown of its social-first model.
- [Olipop marketing strategy: breakdown](https://bloom10x.com/breakdowns/olipop): Olipop went from $852K in 2019 to $500M+ in 2025 on nostalgic flavors, a subscription site and free cans. A sourced breakdown for Shopify brands.
- [Our Place marketing strategy: breakdown](https://bloom10x.com/breakdowns/our-place): Our Place's Always Pan drew a 30,000-person waitlist and was on track for $20M in its first full year. Its buy box, ads and retail move, annotated.
- [Oura marketing strategy: breakdown](https://bloom10x.com/breakdowns/oura): Oura sold 3.1M rings in nine months to June 2026 and turned 94% of activations into $5.99 members. A sourced Oura marketing breakdown.
- [Owala marketing strategy: breakdown](https://bloom10x.com/breakdowns/owala): Owala relaunched a flopped bottle and became Circana’s No. 1 water bottle brand. Its color drops, retail, product page and ads, sourced.
- [Parachute marketing strategy: what went wrong](https://bloom10x.com/breakdowns/parachute): Parachute grew to 26 stores and about $150M in sales, then closed 19 stores and moved to Target. What a Shopify brand can copy and what to avoid.
- [Parade marketing strategy: breakdown](https://bloom10x.com/breakdowns/parade): Parade passed $125M in sales in 3.5 years by gifting underwear to small creators, then sold in 2023 and closed in 2025. What worked and what to avoid.
- [Peak Design marketing strategy: breakdown](https://bloom10x.com/breakdowns/peak-design): Peak Design raised $60.7M across 17 Kickstarter campaigns and passed $100M in sales with no investors. A sourced Peak Design breakdown for Shopify brands.
- [Pela Case marketing strategy: breakdown](https://bloom10x.com/breakdowns/pela-case): Pela Case seeds 2,000 to 3,000 creators a month on under 10% of its ad spend. A sourced breakdown of its seeding system, plant-based pitch and buy box.
- [PetLab Co. marketing strategy: breakdown](https://bloom10x.com/breakdowns/petlab-co): PetLab Co. runs about 400 live Meta ads written as advice, each landing on a “6 reasons” page with the buy box inside. A sourced breakdown of the funnel.
- [Poppi marketing strategy: breakdown](https://bloom10x.com/breakdowns/poppi): Poppi turned a $400K Shark Tank deal into a $1.95B PepsiCo sale with a rebrand, founder TikTok and creators who send buyers to stores. A sourced breakdown.
- [Prime Hydration marketing strategy: breakdown](https://bloom10x.com/breakdowns/prime-hydration): Prime went from $250M to about $1.2B in sales in a year on founder hype, then UK turnover fell 70.7%. What a Shopify brand can copy and avoid.
- [Prose marketing strategy: breakdown](https://bloom10x.com/breakdowns/prose): Prose made a hair quiz the only way to buy and reported $165M in revenue by Dec 2025, with about 190 Meta ads feeding it. A sourced breakdown.
- [Purple mattress marketing: what went wrong](https://bloom10x.com/breakdowns/purple): Purple hit $726.2M in 2021 on viral demo ads, then leaned on wholesale and showrooms. Sales fell to $468.7M in 2025. A breakdown from its filings.
- [Quince marketing strategy: breakdown](https://bloom10x.com/breakdowns/quince): Quince passed $1B in revenue in 2025 with $50 cashmere, a competitor price chart on every product page and 4,886 live Meta ads. A sourced breakdown.
- [Rhode marketing strategy: breakdown](https://bloom10x.com/breakdowns/rhode): Rhode sold $212M in 12 months from one website, then e.l.f. agreed to pay up to $1B. Its drops, waitlists, ads and buy box, sourced and annotated.
- [Ridge wallet marketing strategy: breakdown](https://bloom10x.com/breakdowns/ridge): Ridge paid 750 YouTubers $3.9M in 2020 on $50M in sales, then added rings and luggage. A sourced Ridge wallet marketing breakdown for Shopify brands.
- [Ritual marketing strategy: breakdown](https://bloom10x.com/breakdowns/ritual): Ritual passed $250M in 2024 sales after six years selling online only. Its subscription buy box, starter sets, live ads and retail rollout, with our math.
- [Ro marketing strategy: breakdown](https://bloom10x.com/breakdowns/ro): Ro raised $1.03B and was valued near $7B, then spent its first Super Bowl ad on Serena Williams to sell a $39 weight loss membership. A sourced breakdown.
- [Rothy's marketing strategy: breakdown](https://bloom10x.com/breakdowns/rothys): Rothy's went from 99% online to 40 stores and Nordstrom, and revenue reached $227.7M. A sourced breakdown of its store math, wholesale and ads.
- [Ruggable marketing strategy: breakdown](https://bloom10x.com/breakdowns/ruggable): Ruggable moved $1M+ from Meta into ShopMy creators and made about $3M in month one. A sourced breakdown of the washable rug brand’s creator shift.
- [Ryze marketing strategy: breakdown](https://bloom10x.com/breakdowns/ryze): Ryze went from $120K in 2020 to an estimated $300M+ in 2025, online only. A sourced breakdown of its Meta ads, $27 first bag and landing pages.
- [Seed Health marketing strategy: breakdown](https://bloom10x.com/breakdowns/seed-health): Seed grew revenue 13x in five years while profitable and reached 2M+ customers. A sourced breakdown of its quiz funnel, buy box and TV ads.
- [Siete marketing strategy: breakdown](https://bloom10x.com/breakdowns/siete): Siete went from tortillas sold at a family gym to $400M in 2023 retail sales and a $1.2B PepsiCo sale. A sourced breakdown of how it grew in stores.
- [SKIMS marketing strategy: breakdown](https://bloom10x.com/breakdowns/skims): SKIMS reached a $5B valuation in Nov 2025 on $1B+ in expected sales. A sourced breakdown of its founder-led drops, waitlists, collabs and stores.
- [Solo Stove marketing strategy: breakdown](https://bloom10x.com/breakdowns/solo-stove): Solo Stove went from $16M in 2018 to $133M in 2020 on a smokeless fire pit, then 2025 sales fell 43.8%. A sourced breakdown for Shopify brands.
- [Sour Strips marketing strategy: breakdown](https://bloom10x.com/breakdowns/sour-strips): Sour Strips sold 20,000 bags in its first hour in 2019 and $34M in 2024 without paying an influencer. A sourced breakdown of its seeding, drops and retail.
- [Stanley marketing strategy: breakdown](https://bloom10x.com/breakdowns/stanley): Stanley went from $73M in sales to a projected $750M in four years on Quencher color drops seeded by one creator partner. A sourced breakdown.
- [Summer Fridays marketing strategy: breakdown](https://bloom10x.com/breakdowns/summer-fridays): Summer Fridays launched one $48 mask only at Sephora in 2018. By 2024 it held 10.5% of Sephora skincare sales. The plays, its ads and what transfers.
- [Tecovas marketing strategy: breakdown](https://bloom10x.com/breakdowns/tecovas): Tecovas went from $40M online to $300M+ with 60 stores averaging $4M+ each. A sourced breakdown of how a DTC boot brand made stores its biggest channel.
- [The Farmer's Dog marketing strategy: breakdown](https://bloom10x.com/breakdowns/the-farmers-dog): The Farmer's Dog reached about $1.2B in annualized revenue on TV, famous owners' dogs and 50% off a quiz-built plan. Funnel and ads, annotated.
- [Therabody marketing strategy: breakdown](https://bloom10x.com/breakdowns/therabody): Therabody has sold 6.5M+ Theraguns since one 2016 NBA Finals moment, built on athletes and word of mouth. A sourced Therabody marketing breakdown.
- [Touchland marketing strategy: breakdown](https://bloom10x.com/breakdowns/touchland): Touchland sold $130M of hand sanitizer in a year before Church & Dwight paid $700M plus an earn-out. A sourced breakdown of its beauty-aisle growth.
- [Tower 28 marketing strategy: breakdown](https://bloom10x.com/breakdowns/tower-28): Tower 28’s SOS spray drives 30% of sales, and one Hailey Bieber TikTok lifted Sephora sales 55%. The plays, its Sephora-bound ads and what transfers.
- [True Classic marketing strategy: breakdown](https://bloom10x.com/breakdowns/true-classic): True Classic put $2,000 of a $3,000 start into Facebook ads, reached $250M in 2023, then moved into 460 Target stores. A sourced breakdown.
- [TUSHY marketing strategy: breakdown](https://bloom10x.com/breakdowns/tushy): TUSHY sales went 10x in the 2020 toilet paper panic and revenue hit $15M in 2021. Its buy box, $471 payback claim and ads, sourced.
- [Vuori marketing strategy: breakdown](https://bloom10x.com/breakdowns/vuori): Vuori went from 5 stores in 2020 to 147 in 2026, used REI and Nordstrom for discovery, and hit a $5.5B valuation. A sourced breakdown.
- [WHOOP marketing strategy: breakdown](https://bloom10x.com/breakdowns/whoop): WHOOP moved to a $199-a-year membership in 2018 and was valued at $10.1B in March 2026. A sourced breakdown of its model, athletes, podcast and ads.
- [Wuffes marketing strategy: breakdown](https://bloom10x.com/breakdowns/wuffes): Wuffes runs about 2,000 live Meta ads and gives each angle its own landing page, then one $24.97 offer. A sourced breakdown of its funnel and buy box.
- [Yoto marketing strategy: breakdown](https://bloom10x.com/breakdowns/yoto): Yoto went from a £33,223 Kickstarter to £135.9M revenue in 2025 by selling the player, then the cards. A sourced Yoto breakdown for Shopify brands.

## Company

- [About BLOOM10X: who runs your account](https://bloom10x.com/about): BLOOM10X is a founder-led ecommerce growth agency. Michael Bui sets the plan; specialists run media buying, creative, development and operations.
- [Michael Bui: founder and growth strategist](https://bloom10x.com/about/michael-bui): Michael Bui founded and runs BLOOM10X, a growth agency for ecommerce brands on Shopify. Before it, he worked on marketing for PlayStation, Ubisoft and Netflix.
- [Careers](https://bloom10x.com/careers): Careers at BLOOM10X, an ecommerce growth agency. Not hiring yet. Join the interest list for paid ads, creative, development and retention roles.
- [Questions, answered: cost, fit, first call, AI](https://bloom10x.com/faq): Every question founders ask before working with BLOOM10X: who it is for, what the first call covers, what it costs, how reporting works, and how we use AI.
- [UGC creator jobs with ecommerce brands](https://bloom10x.com/creators): Paid UGC creator jobs with ecommerce brands BLOOM10X runs. Clear briefs, usage rights in writing, paid per approved video. Apply in five minutes.
- [Influencer gifting and product seeding](https://bloom10x.com/creators/seeding): Product seeding for creators: pick the ecommerce brands you want free product from, sign up once, and get first call when a brand sends gifts.
- [Book a call: apply to work with BLOOM10X](https://bloom10x.com/contact): Apply for a 30-minute call with BLOOM10X. For ecommerce brands doing $1M+ a year and $15K+ a month in ads. If we are not a fit, we say so on the call.

## Free tools and guides

- [Agency vs in-house, freelancer or media buyer](https://bloom10x.com/compare): Six honest comparisons for Shopify founders: agency vs in-house, freelancer or fractional CMO, and full funnel vs a media buyer, creative agency or studio.
- [Fractional CMO vs agency for ecommerce (2026)](https://bloom10x.com/compare/agency-vs-fractional-cmo): A fractional CMO averages $171 an hour for about 17 hours a week. Costs with sources, a side-by-side with an agency, and when each is the right hire.
- [Freelance media buyer vs agency for Meta ads (2026)](https://bloom10x.com/compare/agency-vs-freelancer): Freelance Meta ads buyer or agency for a Shopify brand? Freelancer rates with sources, a side-by-side, and when a freelancer is the better call.
- [Agency vs in-house marketing team for Shopify (2026)](https://bloom10x.com/compare/agency-vs-in-house): Growth agency or in-house team for a Shopify brand? Median US pay for each role with sources, a side-by-side, and when in-house is better.
- [Creative agency vs full-funnel growth agency (2026)](https://bloom10x.com/compare/full-funnel-vs-creative-agency): What a creative agency does and how it differs from a full-funnel growth agency: a side-by-side for Shopify brands, and when to pick each.
- [Creative studio vs full-funnel agency (2026)](https://bloom10x.com/compare/full-funnel-vs-creative-studio): A content studio shoots your products. A full-funnel agency makes the ads, runs them and fixes the store. A side-by-side and when to pick each.
- [Media buying agency vs full-funnel growth agency (2026)](https://bloom10x.com/compare/full-funnel-vs-media-buyer): Media buying agency or full-funnel growth agency? A side-by-side for Shopify brands, when media buying alone is enough, and a client example.
- [Guides for Shopify founders](https://bloom10x.com/guides): Two free guides for Shopify brands: a nine-question check on whether you are ready for a growth agency, and a seven-point funnel leak checklist.
- [Ready for a growth agency? 9-question check](https://bloom10x.com/guides/are-you-ready): When should a Shopify brand hire a growth agency? A nine-question self-check: $1M+ a year, $15K+ a month on ads and product-market fit.
- [Ecommerce funnel leak checklist (2026)](https://bloom10x.com/guides/funnel-leak-checklist): Seven places a Shopify funnel leaks between first click and second order, from creative to checkout and email, with the sign each one is leaking.
- [Free ecommerce calculators: ROAS, CPM, CAC, LTV](https://bloom10x.com/tools): Six free calculators for ecommerce brands: break-even ROAS, CPM, CAC and payback, customer lifetime value, contribution margin and creative volume.
- [CAC calculator for ecommerce: CAC, CPA, payback](https://bloom10x.com/tools/cac-calculator): CAC is marketing spend ÷ new customers; CPA also counts repeat buyers. Get blended CAC, paid CAC, CPA, payback months and LTV:CAC for your store.
- [Contribution margin calculator and formula](https://bloom10x.com/tools/contribution-margin-calculator): Contribution margin = order value minus product, shipping, fees, discounts and returns. Free calculator for Shopify brands, with break-even ROAS.
- [CPM calculator: cost per 1,000 impressions](https://bloom10x.com/tools/cpm-calculator): CPM = cost ÷ impressions × 1,000. Free CPM calculator: solve for CPM, ad spend or impressions, add clicks for CPC, and compare two campaigns.
- [Creative volume calculator: how many new ads a week](https://bloom10x.com/tools/creative-volume-calculator): Free creative volume calculator. Enter monthly ad spend to see how many new ads to launch each week and how many should be new concepts.
- [Customer lifetime value (LTV) calculator](https://bloom10x.com/tools/ltv-calculator): LTV = order value × orders a year × years. Free ecommerce LTV calculator with profit LTV, LTV:CAC, CAC payback and a 36-month chart.
- [ROAS calculator with break-even ROAS](https://bloom10x.com/tools/roas-calculator): Free ROAS calculator for Shopify brands. Enter order value, margin, fees and ad spend to get break-even ROAS, cost per purchase and MER.

## Blog

- [Blog: ads, stores and email for Shopify brands](https://bloom10x.com/blog): Articles for Shopify founders on Meta ads, ROAS and MER, creative testing, conversion and Klaviyo email, with worked examples and sources.
- [Abandoned Cart Email Examples, Timing and Discounts](https://bloom10x.com/blog/abandoned-cart-email): An abandoned cart email reminds shoppers who added to cart or started checkout to finish buying. Timing, example emails, discounts, SMS and metrics.
- [How to Spot and Fix Ad Fatigue on Meta Ads](https://bloom10x.com/blog/ad-fatigue): Ad fatigue is when the same people see an ad too often and results fall. How to spot it in Meta Ads Manager and fix it with a creative testing rhythm.
- [Best Platforms for Ecommerce Social Media Advertising](https://bloom10x.com/blog/best-platforms-for-ecommerce-social-media-advertising): Facebook, Instagram, Pinterest, TikTok and X compared for ecommerce ads: what each platform is good at, which formats to use, how to measure.
- [Boost SEO With Effective Product Descriptions](https://bloom10x.com/blog/boost-seo-with-effective-product-descriptions): How to write Shopify product descriptions that rank and still sell: keyword research, structure, persuasive copy and technical SEO.
- [10 Ecommerce KPIs Every Shopify Founder Should Watch](https://bloom10x.com/blog/ecommerce-kpis): The ecommerce KPIs a Shopify founder should watch, by funnel stage, with the formula, where to find each one in Shopify, and what moves it.
- [GEO vs SEO: Ranking in Google vs Getting Cited by AI](https://bloom10x.com/blog/geo-vs-seo): SEO earns a ranked link in Google. GEO earns a citation inside an AI answer. How they differ, what Google says, and what a Shopify store should change.
- [Hook Rate: How to Calculate It and What a Good One Is](https://bloom10x.com/blog/hook-rate): Hook rate is 3-second video plays divided by impressions. How to build it in Meta Ads Manager, pair it with hold rate and read it against sales.
- [How Much Do Facebook Ads Cost? A Guide for Shopify Brands](https://bloom10x.com/blog/how-much-do-facebook-ads-cost): How much do Facebook ads cost? CPM, CPC and cost per purchase explained, 2026 benchmarks, and how to set a starting budget from your own margins.
- [How to Increase Average Order Value on Shopify](https://bloom10x.com/blog/how-to-increase-average-order-value): How to increase average order value with bundles, free-shipping thresholds, quantity breaks, upsells and a stronger hero offer, plus how to test it.
- [Spark Ads vs Meta Partnership Ads vs Whitelisting](https://bloom10x.com/blog/meta-partnership-ads-spark-ads-whitelisting): Spark Ads, Meta partnership ads and whitelisting all run ads from a creator's account. How each works, how to set them up, and what to put in the contract.
- [Static Ads: When They Beat Video and How to Test Them](https://bloom10x.com/blog/static-ads): Static ads are single-image ads for feed, Stories and Reels. When they beat video, the formats that sell, Meta's specs and how to test them.
- [What Is a Good ROAS? Break-Even ROAS for Shopify Brands](https://bloom10x.com/blog/what-is-a-good-roas): What is a good ROAS? Any ROAS above break-even ROAS, which is 1 divided by contribution margin. The formula, worked examples and when low ROAS is fine.
- [What Is llms.txt? What It Does and Who Reads It](https://bloom10x.com/blog/what-is-llms-txt): llms.txt is a Markdown file at /llms.txt that maps a site for AI tools. Google says Search doesn't use it. The format, our own file, and when it's worth making.
- [What Is MER? Marketing Efficiency Ratio for Shopify Brands](https://bloom10x.com/blog/what-is-mer-marketing-efficiency-ratio): What is MER? Marketing efficiency ratio is total store revenue divided by total marketing spend. The formula, MER vs ROAS, and how to set a target.