Email and SMS retention on Klaviyo for Shopify brands

What email flows should a Shopify store have?

The flows we build first.

Welcome, for new subscribers
Browse and cart, for people who left
Post-purchase, toward the next order
Win-back, timed to your reorder cycle

Lifecycle flows built for Wholesale Fashion Trends and American Football IQ.

Abandoned-cart email concept — Portfolio piece

Post-purchase email concept — Portfolio piece

A fit if

$1M+ a year on Shopify with Klaviyo
Flows untouched since launch
Most revenue is first orders

Not a fit if

You only want a newsletter
Your list has no marketing consent
You won’t move off another platform

Questions

About retention.

All questions

What email flows should a Shopify store have?

At minimum: welcome, browse abandonment, cart and checkout abandonment, post-purchase and win-back.

Do you only use Klaviyo?

Klaviyo is our default for email and SMS. We also run SMS on Postscript or Attentive if you already use them. On another email platform, we’ll say on the call whether moving is worth it.

How do you measure email results?

Flow and campaign revenue from Klaviyo, read beside first and repeat orders in Shopify.

The audit reads what each flow earned in Klaviyo and what it left out.

Paid for the first order? Earn the second.