CTV ads, judged on store sales.

CTV advertising is 15–30 second video ads that play inside streaming apps on a TV, like Hulu, Peacock and Tubi. Shopify brands buy them self-serve by audience and judge them on store sales, beside Meta and Google.

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Ad · 0:26 / 0:30

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Example end card · made-up brand

Where it fits

TV starts it. Meta and Google close it.

TV ad

Full screen, sound on, usually unskippable. Nobody can click it.

Search or scroll

Viewers look you up on Google or meet you again on Instagram.

Retargeting

Meta and Google ads follow up with the offer.

Shopify order

The sale lands in your store, where we count it.

What you need

One video that already sells.

A 15 or 30 second cut, sound on
An end card with URL or QR code
Your Shopify pixel and customer list
Meta ads that already sell, to cut from

We make it

0–3sHook
3–15sProduct in use
15–25sProof
25–30sEnd card

Example 30-second structure

Measurement

Three ways to read it.

View-through

Orders from homes that saw it

Fast to read. Also counts buyers who would have ordered anyway.

Incrementality

Holdout regions or homes

Ads off for a test group. The gap in sales is what TV added.

MER

Store sales ÷ all ad spend

Did total Shopify sales grow faster than total spend?

What is MER →

How other brands used TV, from public sources: Vuori, Seed Health and Hims & Hers.

Cost

What CTV ads cost.

$26–27average streaming CPM, per 1,000 ads shownEMARKETER estimate · Dec 2025

<$30typical CTV buy, unless bought on top-tier appsDigiday, media buyers · Jun 2025

10–30%lower CPMs than a year earlierDigiday · Jun 2025

96,154homes reached a month

384,615ads shown

$0.10per home reached

Where ads run

Streaming apps and networks.

Examples of apps and networks that sell CTV ad space, not partners. Which ones a campaign reaches depends on the platform it is bought on.

A fit if

$15K+ a month on Meta or Google
Meta ads that already sell
A product that shows well on video

Not a fit if

No proven Meta creative yet
Every sale must trace to a click
Under $1M a year in sales

Questions

About CTV ads.

All questions

What is the difference between CTV and OTT?

CTV is streaming watched on a TV set. OTT is any streaming over the internet, including phones and laptops. CTV ads play full screen, usually unskippable.

Can a Shopify brand run CTV ads self-serve?

Yes. Self-serve CTV platforms sell by audience with no TV contract, and a pixel on your Shopify store reports visits and orders from homes that saw the ad.

Can people click a CTV ad?

No. They scan a QR code, type your URL or search for you later, which is why CTV is judged on store sales, not clicks.

Does CTV replace Meta ads?

No. CTV builds demand and Meta and Google close it. Add CTV once paid social is profitable, then watch MER, not platform ROAS.

Do you make the TV ad?

Yes. We cut 15 and 30 second versions from ads already selling on Meta, with an end card made for the big screen. See Creative.