Case studies.

Brand breakdowns

How 101 other brands grew.

We did not work with these brands (Sour Strips: our team did, before BLOOM10X). Each breakdown uses public, dated sources, with screenshots, buy boxes and live ads, and ends with what a $1M+ Shopify brand can copy.

101 breakdowns

Green greens drink in a tall glass beside a plain green pouch and scoop
Supplements
AG1

AG1 grew on podcast hosts, then creator ads at volume.

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Neutral loungewear and a bodysuit draped on a travertine bench
Shapewear and apparel
SKIMS

SKIMS grew on a famous founder and sellouts.

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Plain black seamless leggings and a fitted black crop top folded on a rubber gym floor beside two dumbbells, moody gym light, black, charcoal and steel palette
Activewear
Gymshark

Free gear to gym YouTubers, then events, stores and a gym.

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Two plain amber bottles, a phone and a comb on a bathroom shelf
Telehealth subscriptions
Hims & Hers

Hims & Hers grew on a quiz for every condition.

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A large pastel tumbler with a handle and straw on a desk next to a laptop and plant, bright daylight
Drinkware
Stanley

Stanley grew on color drops and one creator partner.

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A small glossy pink lip treatment tube and a plain phone in a soft pink case on white marble, dewy minimal light
Beauty
Rhode

Few products, each launched like a drop.

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Plain black tallboy cans on a concrete ledge beside a skateboard
Beverage
Liquid Death

They sold the brand, then the water.

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A bowl of fresh cooked dog food with visible meat and vegetables, a dog's nose leaning in
Pet food subscription
The Farmer's Dog

TV ads sell a two-minute quiz, then 50% off.

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A slim matte titanium smart ring on a bedside table next to reading glasses at dawn
Smart ring and membership
Oura

Oura sold the ring, then a $5.99 monthly membership.

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Unbranded serum, balm tube and pink pouch on a bathroom sill
Beauty and skincare
Glossier

Glossier grew on its readers, then on Sephora.

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Broken chunky milk chocolate bars on a bright blue surface with a little confetti, punchy studio light
Chocolate and snacks
Feastables

MrBeast videos sell bars; stores do the checkout.

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Oatmeal cashmere sweater folded on linen sheets
Apparel and home
Quince

Quince grew by putting the price in every ad.

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Black technical backpack with laptop sleeve and notebook on concrete
Bags and everyday carry
Aer

Aer let gear reviewers sell its bags.

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A pair of plain grey wool-knit sneakers resting on a mossy rock in a foggy forest at dawn, soft green and grey palette
Sneakers
Allbirds

One wool shoe, then stores and sprawl; sold for $39M.

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A cream ribbed yoga set folded on a light oak bench in a minimal luxury studio with a potted olive tree
Activewear
Alo Yoga

Celebrity sightings, studio stores, a members’ price.

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A matte pastel supplement jar with capsules beside a cup of herbal tea and dried flowers on cream linen
Supplements
Arrae

Arrae bootstrapped to $100M, one channel at a time.

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Plain amber beer cans sweating on a trailside rock after a run, mountains softly blurred behind
Non-alcoholic beer
Athletic Brewing

Won grocery shelves first, then sold extras online.

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Sand-coloured hard-shell carry-on in a bright airport lounge
Luggage and travel
Away

Away sold a book before it had suitcases.

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Colourful dog toys spilling out of a plain cardboard box with a curious dog beside it
Pet subscription
BarkBox

Bought subscribers with ads, shrank when it stopped.

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Unbranded sunscreen tube with rice grains and tea leaves on hanji paper
Korean skincare
Beauty of Joseon

A TikTok sunscreen, rebuilt for US retail.

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A plain pink razor on a pink tiled bathroom shelf next to a plain body wash bottle, soft daylight
Personal care
Billie

Priced out the pink tax, sold to Edgewell for $310M.

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A tall glass of pink sparkling energy drink with ice and a scoop of pink powder on a pastel kitchen counter
Supplements and drinks
Bloom Nutrition

Bloom grew on creator posts, then the drinks aisle.

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A neat stack of plain cushioned crew socks in bright colours on a light wooden bench, crisp morning light
Socks and basics
Bombas

Made every sale a donation and passed $2B in sales.

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An insulated stainless tumbler and a can cooler on a sunny boat deck in summer
Insulated drinkware
BrüMate

BrüMate pre-sold a launch list, then scaled on Facebook.

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A made bed with crisp white sateen sheets in a city apartment on a bright morning
Bedding and bath
Brooklinen

Kickstarter and referrals to $200M+, profitable.

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Four pastel slim cans in an ice bucket on a picnic blanket
Hemp drinks, 21+
BRĒZ

BRĒZ grew where THC ads can’t run.

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Bright colourful plain skincare bottles on a lime-green shelf, playful Gen Z bathroom
Gen Z skincare
Bubble

Gen Z skincare built for Walmart and Ulta shelves.

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A modular modern sofa in a bright apartment living room with plants
Furniture
Burrow

Sofa in a box to nine figures, then sold to Havenly.

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Sage green ceramic cookware set on an oak counter
Cookware
Caraway

Caraway grew on sets first, stores second.

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Plain white lotion tube on a light blue dress shirt with a towel
Antiperspirant
Carpe

Carpe grew by filming its founder selling on the street.

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Colourful patterned phone cases arranged in a playful grid on a vivid surface, no phones visible
Phone cases and accessories
Casetify

Casetify grew on collabs, artists and its own stores.

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An iced latte in a glass beside a plain pastel coffee bag on a cosy bedroom vanity, soft morning light
Coffee and matcha
Chamberlain Coffee

From Emma’s fans to 10,000 stores, then back to cafés.

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Brightly patterned short swim trunks hanging off a beach cooler next to sunglasses and a cold drink, sunny summer
Men's shorts
Chubbies

Funny content judged on 90-day sales, then retail.

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An oversized plain heather grey hoodie draped over a cosy bed with a chunky knit blanket, warm lamp light
Loungewear
Comfrt

Small affiliates on TikTok Shop; claims $170M in 2024.

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Chewable gummy cubes in a small bowl beside a shaker bottle and a dumbbell in a home gym
Supplements
Create Wellness

Create scaled creatine gummies on Meta, then Target.

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A plain amber pump bottle beside a small round mirror and a phone face down on a bathroom counter, morning light
Prescription skincare
Curology

Reddit and creator videos sold an Rx subscription.

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Folded black tee and charcoal polo on dark marble
Men’s premium basics
Cuts Clothing

Cuts built its first $50M on one fabric.

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Small glass dropper bottles and gel sachets on travertine with fresh herbs, premium wellness mood
Supplements
Cymbiotika

Cymbiotika sold trust online, then took it to Target.

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A soft blue and white striped button-up shirt on a wooden hanger against a sunlit white Scandinavian wall with linen curtains
Fashion
Djerf Avenue

Grew on its founder’s feed, then sales halved.

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Swirled handmade soap bars on a cedar plank with pine needles
Men’s personal care
Dr. Squatch

Three-minute comedy ads sold men on soap.

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A fitted corset top and a mini skirt on a chrome clothing rack in a dressing room lit with soft pink neon, glossy Gen Z party mood
Gen Z fashion
Edikted

TikTok-speed drops, then mall stores built for filming.

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A modern bed with a plain smart mattress cover and a small control hub on the floor, cool blue night light
Sleep tech and membership
Eight Sleep

Eight Sleep sold sleep as performance, plan in the cart.

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A muted terracotta leggings and sports bra set folded on a rolled yoga mat in a bright airy studio, terracotta, sand and white palette
Activewear membership
Fabletics

An 80%-off first order that turns into a membership.

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A dog collar with a small plain GPS module on a happy dog on a hiking trail, no face close-up of people
Pet tech
Fi

A GPS collar that only works with a $99 membership.

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Neon sour candy belts beside a headset and mic under streamer lights
Sour candy
Final Boss Sour

Final Boss Sour grew on video, then on shelves.

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Open tins of colourful fish with crackers and lemon on a wooden picnic board, sunny afternoon
Tinned fish
Fishwife

Tin design online, then 4,000+ store shelves.

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Juicy watermelon slices beside a plain pink glass serum bottle covered in dewy droplets, bright pink and green palette
Skincare
Glow Recipe

One viral serum, then Sephora carried it.

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Two plain green squeeze bottles of olive oil beside a pan of fried eggs on a stove
Olive oil
Graza

Mailed 300 squeeze bottles to cooks instead of buying ads.

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Torn clear sachet of green gummies on mint linen
Supplements
Grüns

Grüns grew on hundreds of ads and one subscription.

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A sunrise alarm lamp glowing warm orange on a nightstand at dawn in a calm bedroom
Sleep devices
Hatch

Hatch went from nursery to nightstand by gifting.

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A pair of plain lightweight canvas slip-on shoes on a wooden dock by a calm lake at golden hour
Casual footwear
Hey Dude

Sold to Crocs for $2.5B, then wholesale flooded.

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Plain white shake bottles and a beige shake beside a laptop
Meal replacement
Huel

Huel sold subscriptions online, then went to shelves.

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Berry-purple drink in a crystal glass with purple powder on slate
Supplements
IM8

IM8 grew on a famous co-founder and clinical proof.

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An iced protein coffee in a tall glass next to a plain pump bottle of coffee concentrate on a gym bag
Protein coffee
Javvy Coffee

Creator videos run as ads, then a move into Walmart.

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Balm tin, makeup stick and mascara on linen
Clean makeup
Jones Road Beauty

Jones Road grew on its founder’s face and one balm.

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A foot in a plain white sneaker stepping into the shoe hands-free on an entryway rug, only the foot and lower leg visible
Footwear
Kizik

Video sold the step-in; stores close 7 in 10 try-ons.

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A clear water bottle with a pink electrolyte drink fizzing, a plain stick sachet, on a beach bag
Electrolyte drink mix
Liquid I.V.

Costco and Amazon first, then 80,000 stores and Unilever.

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A plain electrolyte stick pack being poured into a water bottle on a dusty hiking trail
Supplements and drinks
LMNT

LMNT grew on podcasts, samples and zero discounts.

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Pastel ring-shaped earplugs in an open case with concert lights behind
Hearing and sleep
Loop Earplugs

Loop grew by selling earplugs for every mood.

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Wooden Montessori toys on a soft play mat in a bright nursery
Baby and toddler toys
Lovevery

A $140 play gym first, then a kit every few months.

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Copper and stainless steel pans hanging in a busy restaurant kitchen next to chef's knives
Cookware
Made In

Made In grew by selling to chefs first, then home cooks.

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Bowl of pastel cereal on a candy-coloured table
Better-for-you cereal
Magic Spoon

Magic Spoon grew on podcasts and creators, then shelves.

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A plain black body trimmer and a folded charcoal towel on a dark slate bathroom counter, moody light
Men's grooming
Manscaped

Performance ads built it, then 70% of spend went brand.

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A plain white handheld facial beauty device and a folded sheet mask on a clean bathroom counter, cool K-beauty light
Korean skincare
Medicube

TikTok Shop and Amazon first, then 1,400 Ulta stores.

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A dark spiced mushroom drink in a ceramic mug next to dried mushrooms and a milk frother, early morning
Coffee alternative
MUD\WTR

Its founder learned Facebook ads, then took it to retail.

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Plain white deodorant sticks with coconut halves and vanilla pods on light wood, clean natural light
Personal care
Native

Fixed its formula, sold to P&G, then won Target.

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A plate of colourful healthy food, a running shoe and a phone face down on a kitchen table with a notebook, bright daylight
Weight loss subscriptions
Noom

A long quiz funnel, heavy ads, then a GLP-1 pivot.

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An elegant satin bodycon evening dress on a velvet hanger in a moody glam dressing room with bulb mirror lights
Womenswear
Oh Polly

Grew on Instagram, then started charging for returns.

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Pastel slim cans in ice on a diner counter
Better-for-you soda
Olipop

Olipop sold nostalgia, tested online, scaled in grocery.

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A muted blue ceramic frying pan with a wooden spatula on a stove in a vibrant warm kitchen
Cookware
Our Place

Our Place grew on one hero pan, then bundles and stores.

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Colourful insulated water bottles lined up on a gym locker room bench
Drinkware
Owala

Color drops every two weeks after a flopped launch.

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Rumpled linen bedding in warm neutral tones in a sunlit bedroom
Bedding and bath
Parachute

Opened 26 stores, then closed 19 and went to Target.

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Plain cotton underwear in candy colours laid out in a neat grid on a pastel surface, playful overhead light
Underwear
Parade

Free underwear to small creators, then a sale and shutdown.

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An open camera backpack with a camera and lenses on a mountain overlook rock at sunrise
Bags and camera gear
Peak Design

Peak Design pre-sold 17 launches on Kickstarter.

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Plain plant-based phone cases in earthy colours with a mailer box
Phone cases
Pela Case

Pela seeds 3,000 creators a month, then pays for ads.

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Soft dog chews in a bowl with a happy dog's paw beside it on a kitchen floor
Dog supplements
PetLab Co.

Advice-style Meta ads into “6 reasons” pages.

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Plain colourful soda cans in a pastel ice bucket beside a sunny pool party
Prebiotic soda
Poppi

A rebrand, founder TikTok and creators who point to stores.

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Plain colourful sports drink bottles in a cooler full of ice on a stadium bench
Sports drinks
Prime Hydration

Founder hype hit $1.2B, then UK turnover fell 70%.

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Plain pastel haircare bottles and a comb on a bathroom sill
Custom haircare
Prose

Prose grew by making its quiz the checkout.

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A plush mattress in a calm bedroom with a light violet throw blanket, soft daylight
Mattresses
Purple

Viral egg-drop ads to $726M, then wholesale and decline.

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Metal card wallet, keys and phone on slate
Wallets and everyday carry
Ridge

Ridge grew on small YouTubers, then new products.

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Clear vitamin capsules with tiny visible beads inside on a bright yellow surface beside a lemon slice
Supplements
Ritual

Ritual sold one vitamin by plan, then took 5,000 shelves.

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A minimal home desk with a closed laptop, a plain white pill organiser and a glass of water, calm daylight
Telehealth
Ro

Telehealth sold on TV, then a Super Bowl bet.

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A pair of plain navy knit pointed-toe flats beside a woven tote on a sunlit concrete step in the city
Women's shoes
Rothy's

Small profitable stores and Nordstrom took it past $200M.

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A washable rug in a sunny living room with a golden dog lying on it and a spray bottle beside it
Home and rugs
Ruggable

Ruggable moved Meta money into creators and CTV.

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Mug of mushroom coffee with dried mushrooms on a wooden table
Mushroom coffee
Ryze

Ryze scaled on Meta ads and a subscribe-first offer.

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Clear vial of two-layer green capsules on sage with water
Subscription supplements
Seed Health

Seed grew by explaining science, then adding TV.

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Grain-free tortilla chips in a bowl with salsa and guacamole on a colourful Mexican tile table
Mexican-American food
Siete

Won one store at a time, then 40,000 of them.

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A stainless steel fire pit with flames in a backyard at dusk, empty outdoor chairs softly blurred
Fire pits and outdoor gear
Solo Stove

Solo Stove grew on a smokeless demo, then lost 44%.

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Layered sour candy strips fanned out on hot pink
Candy
Sour Strips

Sour Strips grew on free candy, then store shelves.

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Plain pastel lip balm tubes and a plain jar of face mask on a sunlit striped beach towel
Skincare
Summer Fridays

One hero mask, then No. 1 in Sephora skincare.

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A pair of plain brown leather western boots on a weathered wooden porch at golden hour, Texas ranch mood
Western boots
Tecovas

Online boots first, then 60 stores became its top channel.

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A plain matte black percussion massage gun on a gym bench with a folded towel
Recovery devices
Therabody

Athletes on TV, then word of mouth, made the Theragun.

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Small translucent pastel hand sanitizer spray bottles spilling from a handbag pocket, colourful and playful
Personal care
Touchland

Hand sanitizer sold as beauty, into 2,500 stores.

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A plain mist spray bottle and a soft pastel makeup palette on a sun-bleached surface, sunny Los Angeles light
Sensitive-skin beauty
Tower 28

One spray, one celebrity TikTok, then Sephora shelves.

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Stack of fitted crew-neck tees in five colours
Men’s basics
True Classic

True Classic grew on Meta ads first, stores later.

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A sleek modern bathroom with a minimalist toilet, plants and clean tiles, bright and fresh
Bathroom
TUSHY

Bathroom humor, toilet paper math and creator ads.

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Grey joggers and a blue tee on a beach bench at golden hour
Activewear
Vuori

Vuori sold everywhere its buyers already shopped.

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Screenless knit fitness strap on a gym towel with a bottle and jump rope
Wearables and health tech
WHOOP

WHOOP gave away the band and sold the membership.

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Senior golden retriever on a rug beside a jar of soft chews
Dog supplements
Wuffes

Wuffes grew with one landing page per ad angle.

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A plain colourful cube-shaped kids audio player with small cards on a child's bedroom rug
Kids’ audio
Yoto

Yoto grew by selling the player, then the cards.

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