Case studies.
Lead case study · Wholesale + retail fashion · Shopify Plus
84% more purchases on 5% more ad spend.
Meta-reported · store sales +45% on Shopify · Jun–Sep 2026 vs 2025 · client since Dec 2024
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Launch story · Football-strategy card decks · new Shopify store
From $406 in four months to a $65.3K month.
Shopify, DTC only · Nov 2025–Mar 2026 · seasonal launch
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Lead generation · Solar water pumps · ads live Jul 2026
317 leads in the first 34 days.
CRM, all sources · Jul 10–Aug 12, 2026 · 95 became customers
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Multi-channel growth · Pro nail supplies · DTC and wholesale
40% more wholesale orders after a store built for salons.
BLOOM10X project records · 4.8x Meta ROAS · +120% TikTok sales in 90 days
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Omnichannel fashion · Stores and Shopify
30% fewer dress returns, without scaring off buyers.
BLOOM10X project records · +20% conversion · +25% repeat purchases
Read the case study →Each number is one client’s history over the dates shown, not a forecast for your store. Read client reviews.
Brand breakdowns
How 101 other brands grew.
We did not work with these brands (Sour Strips: our team did, before BLOOM10X). Each breakdown uses public, dated sources, with screenshots, buy boxes and live ads, and ends with what a $1M+ Shopify brand can copy.
101 breakdowns

Supplements
AG1
AG1 grew on podcast hosts, then creator ads at volume.
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Shapewear and apparel
SKIMS
SKIMS grew on a famous founder and sellouts.
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Activewear
Gymshark
Free gear to gym YouTubers, then events, stores and a gym.
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Telehealth subscriptions
Hims & Hers
Hims & Hers grew on a quiz for every condition.
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Drinkware
Stanley
Stanley grew on color drops and one creator partner.
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Beauty
Rhode
Few products, each launched like a drop.
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Beverage
Liquid Death
They sold the brand, then the water.
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Pet food subscription
The Farmer's Dog
TV ads sell a two-minute quiz, then 50% off.
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Smart ring and membership
Oura
Oura sold the ring, then a $5.99 monthly membership.
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Beauty and skincare
Glossier
Glossier grew on its readers, then on Sephora.
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Chocolate and snacks
Feastables
MrBeast videos sell bars; stores do the checkout.
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Apparel and home
Quince
Quince grew by putting the price in every ad.
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Bags and everyday carry
Aer
Aer let gear reviewers sell its bags.
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Sneakers
Allbirds
One wool shoe, then stores and sprawl; sold for $39M.
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Activewear
Alo Yoga
Celebrity sightings, studio stores, a members’ price.
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Supplements
Arrae
Arrae bootstrapped to $100M, one channel at a time.
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Non-alcoholic beer
Athletic Brewing
Won grocery shelves first, then sold extras online.
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Luggage and travel
Away
Away sold a book before it had suitcases.
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Pet subscription
BarkBox
Bought subscribers with ads, shrank when it stopped.
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Korean skincare
Beauty of Joseon
A TikTok sunscreen, rebuilt for US retail.
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Personal care
Billie
Priced out the pink tax, sold to Edgewell for $310M.
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Supplements and drinks
Bloom Nutrition
Bloom grew on creator posts, then the drinks aisle.
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Socks and basics
Bombas
Made every sale a donation and passed $2B in sales.
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Insulated drinkware
BrüMate
BrüMate pre-sold a launch list, then scaled on Facebook.
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Bedding and bath
Brooklinen
Kickstarter and referrals to $200M+, profitable.
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Hemp drinks, 21+
BRĒZ
BRĒZ grew where THC ads can’t run.
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Gen Z skincare
Bubble
Gen Z skincare built for Walmart and Ulta shelves.
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Furniture
Burrow
Sofa in a box to nine figures, then sold to Havenly.
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Cookware
Caraway
Caraway grew on sets first, stores second.
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Antiperspirant
Carpe
Carpe grew by filming its founder selling on the street.
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Phone cases and accessories
Casetify
Casetify grew on collabs, artists and its own stores.
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Coffee and matcha
Chamberlain Coffee
From Emma’s fans to 10,000 stores, then back to cafés.
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Men's shorts
Chubbies
Funny content judged on 90-day sales, then retail.
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Loungewear
Comfrt
Small affiliates on TikTok Shop; claims $170M in 2024.
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Supplements
Create Wellness
Create scaled creatine gummies on Meta, then Target.
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Prescription skincare
Curology
Reddit and creator videos sold an Rx subscription.
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Men’s premium basics
Cuts Clothing
Cuts built its first $50M on one fabric.
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Supplements
Cymbiotika
Cymbiotika sold trust online, then took it to Target.
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Fashion
Djerf Avenue
Grew on its founder’s feed, then sales halved.
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Men’s personal care
Dr. Squatch
Three-minute comedy ads sold men on soap.
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Gen Z fashion
Edikted
TikTok-speed drops, then mall stores built for filming.
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Sleep tech and membership
Eight Sleep
Eight Sleep sold sleep as performance, plan in the cart.
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Activewear membership
Fabletics
An 80%-off first order that turns into a membership.
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Pet tech
Fi
A GPS collar that only works with a $99 membership.
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Sour candy
Final Boss Sour
Final Boss Sour grew on video, then on shelves.
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Tinned fish
Fishwife
Tin design online, then 4,000+ store shelves.
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Skincare
Glow Recipe
One viral serum, then Sephora carried it.
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Olive oil
Graza
Mailed 300 squeeze bottles to cooks instead of buying ads.
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Supplements
Grüns
Grüns grew on hundreds of ads and one subscription.
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Sleep devices
Hatch
Hatch went from nursery to nightstand by gifting.
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Casual footwear
Hey Dude
Sold to Crocs for $2.5B, then wholesale flooded.
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Meal replacement
Huel
Huel sold subscriptions online, then went to shelves.
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Supplements
IM8
IM8 grew on a famous co-founder and clinical proof.
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Protein coffee
Javvy Coffee
Creator videos run as ads, then a move into Walmart.
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Clean makeup
Jones Road Beauty
Jones Road grew on its founder’s face and one balm.
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Footwear
Kizik
Video sold the step-in; stores close 7 in 10 try-ons.
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Electrolyte drink mix
Liquid I.V.
Costco and Amazon first, then 80,000 stores and Unilever.
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Supplements and drinks
LMNT
LMNT grew on podcasts, samples and zero discounts.
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Hearing and sleep
Loop Earplugs
Loop grew by selling earplugs for every mood.
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Baby and toddler toys
Lovevery
A $140 play gym first, then a kit every few months.
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Cookware
Made In
Made In grew by selling to chefs first, then home cooks.
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Better-for-you cereal
Magic Spoon
Magic Spoon grew on podcasts and creators, then shelves.
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Men's grooming
Manscaped
Performance ads built it, then 70% of spend went brand.
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Korean skincare
Medicube
TikTok Shop and Amazon first, then 1,400 Ulta stores.
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Coffee alternative
MUD\WTR
Its founder learned Facebook ads, then took it to retail.
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Personal care
Native
Fixed its formula, sold to P&G, then won Target.
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Weight loss subscriptions
Noom
A long quiz funnel, heavy ads, then a GLP-1 pivot.
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Womenswear
Oh Polly
Grew on Instagram, then started charging for returns.
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Better-for-you soda
Olipop
Olipop sold nostalgia, tested online, scaled in grocery.
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Cookware
Our Place
Our Place grew on one hero pan, then bundles and stores.
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Drinkware
Owala
Color drops every two weeks after a flopped launch.
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Bedding and bath
Parachute
Opened 26 stores, then closed 19 and went to Target.
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Underwear
Parade
Free underwear to small creators, then a sale and shutdown.
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Bags and camera gear
Peak Design
Peak Design pre-sold 17 launches on Kickstarter.
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Phone cases
Pela Case
Pela seeds 3,000 creators a month, then pays for ads.
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Dog supplements
PetLab Co.
Advice-style Meta ads into “6 reasons” pages.
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Prebiotic soda
Poppi
A rebrand, founder TikTok and creators who point to stores.
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Sports drinks
Prime Hydration
Founder hype hit $1.2B, then UK turnover fell 70%.
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Custom haircare
Prose
Prose grew by making its quiz the checkout.
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Mattresses
Purple
Viral egg-drop ads to $726M, then wholesale and decline.
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Wallets and everyday carry
Ridge
Ridge grew on small YouTubers, then new products.
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Supplements
Ritual
Ritual sold one vitamin by plan, then took 5,000 shelves.
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Telehealth
Ro
Telehealth sold on TV, then a Super Bowl bet.
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Women's shoes
Rothy's
Small profitable stores and Nordstrom took it past $200M.
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Home and rugs
Ruggable
Ruggable moved Meta money into creators and CTV.
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Mushroom coffee
Ryze
Ryze scaled on Meta ads and a subscribe-first offer.
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Subscription supplements
Seed Health
Seed grew by explaining science, then adding TV.
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Mexican-American food
Siete
Won one store at a time, then 40,000 of them.
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Fire pits and outdoor gear
Solo Stove
Solo Stove grew on a smokeless demo, then lost 44%.
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Candy
Sour Strips
Sour Strips grew on free candy, then store shelves.
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Skincare
Summer Fridays
One hero mask, then No. 1 in Sephora skincare.
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Western boots
Tecovas
Online boots first, then 60 stores became its top channel.
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Recovery devices
Therabody
Athletes on TV, then word of mouth, made the Theragun.
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Personal care
Touchland
Hand sanitizer sold as beauty, into 2,500 stores.
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Sensitive-skin beauty
Tower 28
One spray, one celebrity TikTok, then Sephora shelves.
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Men’s basics
True Classic
True Classic grew on Meta ads first, stores later.
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Bathroom
TUSHY
Bathroom humor, toilet paper math and creator ads.
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Activewear
Vuori
Vuori sold everywhere its buyers already shopped.
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Wearables and health tech
WHOOP
WHOOP gave away the band and sold the membership.
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Dog supplements
Wuffes
Wuffes grew with one landing page per ad angle.
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Kids’ audio
Yoto





























