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Lead case study · Shopify Plus · client since Dec 2024

84% more purchases on 5% more ad spend.

Women’s fashion, wholesale and retail. Same four months, a year apart.

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Chart: Wholesale Fashion Trends purchases up 84% on 5% more ad spend, Jun to Sep 2026 vs 2025
Email to a partner
+45%

Store sales, $1.47M to $2.14M Shopify, all channels

Jun 1 to Sep 27, 2026 vs the same dates in 2025. Meta ad spend up 5% over Jun 1 to Sep 26.

The brand
Women’s fashion, wholesale and retail, on Shopify Plus. Client since December 2024.
The problem
Mid-2025: about $30K a month on Meta at $37.10 a purchase, with link click-through near 1%.
What we did
Creator ads tested on a schedule. The Meta account rebuilt for new, deciding and past buyers. Email flows rebuilt. A new website in September 2026.
Read it with
Store sales count every channel, so not all of the growth is from ads. September is partial in both years. One client’s history, not a forecast.
+84%Purchases, 3,300 to 6,077Meta-reported · Jun 1–Sep 26
+45%Store sales, $1.47M to $2.14MShopify, all channels · Jun 1–Sep 27
−43%Cost per purchase, $37.10 to $21.19Meta-reported · Jun 1–Sep 26
+42%New-customer orders, 668 to 950Shopify · Jun 1–Sep 27
The brand

Two kinds of buyer, one store.

Wholesale Fashion Trends sells women’s fashion two ways from one Shopify Plus store: in bulk to boutique owners, and piece by piece to shoppers.

Fashion is a hard category for ads. Styles change every season, so a winning ad wears out in weeks, and the same ad has to speak to a boutique owner stocking a rack and a shopper buying one top.

The challenge

The ads weren’t earning the click.

$37.10Cost per purchase. Each sale cost too much to scale.Meta-reported · Jun 1–Sep 26, 2025
~1%Link click-through. Most people scrolled past.Meta-reported · mid-2025
$30KA month on Meta already. More budget wasn’t the fix.Meta-reported · mid-2025
What we did

Ads, site and email, in order.

Dec 2024

Account rebuild

Contract starts. The Meta account split into new, deciding and past buyers, each with its own ads.

Feb–Jul 2025

Email flows

Browse abandonment (Feb), abandoned cart (Mar), welcome series (Apr) and post-purchase (Jul) rebuilt in Klaviyo.

Jun–Jul 2025

Creator content

Contract extended 12 months. Five creator videos shot Jul 16 to 28 and tested in the account.

Sep 2026

Website redesign

New homepage and product pages that answer common questions up front. Live in the last week of September.

Nov 2026

Renewed

Signed through October 2027, with TikTok added.

The numbers

Same four months, a year apart.

Jun to Sep, 2025 vs 2026

20252026
+84%Purchases
3,3006,077
+45%Store sales
$1.47M$2.14M
+42%New-customer orders
668950
−43%Cost per purchase
$37.10$21.19
+5%Meta ad spend
$122.4K$128.8K
Purchases, cost per purchase and spend: Meta-reported, Jun 1 to Sep 26. Store sales and new-customer orders: Shopify, all channels, Jun 1 to Sep 27.

First-time customers per month

Nov 2025 to Oct 2026
88Nov
55Dec
100Jan
133Feb
159Mar
148Apr
158May
182Jun
187Jul
260Aug
237Sep
315Oct
Customers placing their first order, Shopify, every channel. Fashion is seasonal, so read the trend, not one month.
The creative

Four kinds of ad, tested on a schedule.

Creators and unboxings

A real person opening the box shows fit, fabric and size before the shopper has to ask.

Inside the business

Boutique owners buy from a supplier they trust. These show the team, the showroom and the orders going out.

Static ad for Wholesale Fashion Trends calling out product features Static ad for Wholesale Fashion Trends with four models

Product statics

One product, one claim, one price. Fast to make, so many get tested and the losers get cut early.

Drops and sales

New collections and markdowns give past buyers a reason to come back.

See more of the work.

In their words
“It’s so easy to shop and I feel like it answers a lot of the common questions right on the front page. You pulled this together so quickly! So impressive!!”
BrittanyMarketing, Wholesale Fashion Trends · Sep 2026, on the new website
“It just look so much more professional like next level”
Brittany · Sep 2026
“Getting so many messages saying they love the new website from our customer/friends”
Brittany · Sep 2026
“If you figured out Meta needs to hire you”
Brittany · Jan 2025

All client reviews.

What we learned

Four lessons for your store.

Fix the click first

Click-through was the first leak. Fix the hook before raising the budget.

Split your buyers

New, deciding and past buyers each see a different ad.

Keep the ad’s promise

A product page that matches the ad turns clicks into orders.

Win the second order

Email flows bring back the first-time buyer the ads paid for.

Selling wholesale and retail on one Shopify store?

Book a call. We’ll go through your ads, pages and emails together. More on our fashion marketing.

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