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Launch story · new Shopify store · seasonal

From $406 in four months to a $65.3K month.

Football-strategy card decks. A finished product, a store, almost no sales.

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Chart: American Football IQ from $406 to a $65.3K month, Nov 2025 to Mar 2026, with the Volume 1 and Volume 2 decks

American Football IQ, on one screen

Email to a partner
$65.3K

DTC sales in March 2026, up from $406 across Jul–Oct 2025 Shopify, DTC only

Ads launched Nov 2025. $153.9K in DTC sales on $47.4K of Meta spend, Nov 2025–Mar 2026.

The brand
Football-strategy card decks on a new Shopify store. Client since September 2025.
The problem
A finished product and a store, with $406 in sales over four months.
What we did
Tracking first, then catalog, prospecting and retargeting campaigns. Creator ads tested on a rhythm. The offer and bundles. Email flows.
Read it with
A launch in football season, below our usual $100K-a-month floor. Results fell after the season, so these aren’t current numbers. Amazon orders left out.
$406Store sales in four months, before adsShopify · Jul–Oct 2025
$27.8KSales in month twoShopify, DTC only · Dec 2025
$65.3KSales in month fiveShopify, DTC only · Mar 2026
$11.82Cost per purchase, first holiday seasonMeta-reported · Dec 2025
What we did

The whole funnel, not just the ads.

Started September 2025. Ads live in November, ahead of the season.

Creative

Launch videos, creator content and statics.

Paid ads

Tracking first, then catalog, prospecting, retargeting.

Conversion

The offer and bundles.

Retention

Email flows for the second order.

The numbers

DTC sales by month, before and after ads.

Shopify DTC sales, Jul 2025 to Mar 2026

Before adsAds live
$226Jul
$45Aug
$45Sep
$90Oct
$4.9KNov
$27.8KDec
$25.0KJan
$30.9KFeb
$65.3KMar
Shopify total sales by month, Amazon orders filtered out. Ads launched November 2025. Football is seasonal, so the chart stops at the dates the client approved.
In their words
“I’m grateful we found someone that understood our vision completely from concept to execution.”
Gabriel PicoCo-founder · Dec 2025
“Michael, we choose you because we believe in you. That has not wavered.”
DougCo-founder · Nov 2025
Doug, co-founder. Press play for sound.
The work

Ads that ran for them.

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