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Not a fit yet. Here’s why, and what to do now.

We work with stores doing $100K+ a month. Below that, there isn’t enough data or budget for our work to pay for itself.

Chart: American Football IQ from $406 in four months to a $65.3K month, Nov 2025 to Mar 2026
Do these yourself

Five fixes that don’t need an agency.

01 · Tracking

Make the numbers agree.

Compare a week of Shopify orders with what your ad platform reports. Fix the gap first.

02 · Ads

Rank ads by store sales.

Keep the ads Shopify says sold. Cut the ones only the platform likes.

03 · Creative

Two new ads a week.

New versions of what already sells, not brand-new ideas every time.

04 · Product page

Answer the top three questions.

Size, shipping, returns: whatever your inbox asks most, above the buy button.

05 · Email

Three flows before campaigns.

Welcome, abandoned cart and post-purchase. They run while you sleep.

Passed $100K a month?

Apply again when you get there.

Apply again
Until then

See a launch, step by step.

American Football IQ: $406 in DTC sales in the four months before ads, then $65.3K in March 2026. A seasonal launch, with every step on the page.

Read the launch story
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