Carpe grew by filming its founder selling on the street.
Co-founder Kasper Kubica sells to strangers on camera, and those clips feed a daily stream of Meta ads into a subscription offer worth “up to 67%” off.
BLOOM10X did not work with Carpe. This breakdown uses public sources only, linked below.
- 2014Two Robertson scholars start on a hand antiperspirant
- 2015Launches Antiperspirant Hand Lotion online
- 2022Sales expected near $22M
- Aug 2024Acquired by private equity firm Topspin
- Apr 2026Nationwide in Target at $14.99
- Nov 20261,103 live US Meta ads, our count
What the offer page adds up to.
From ad to renewal
How “up to 67%” is built
Five plays behind the growth.
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Put the founder in every ad
Carpe is known for TV and social spots starring Kubica, often man-on-the-street talks with customers (Beauty Independent, Apr 2026).
Some Meta ads now run as “Carpe with Kasper Kubica,” his own handle next to the brand’s (Meta Ad Library).
Copy this: film a founder or staff member selling to real people for one afternoon, then cut ten ads from it. Creative →
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Ship dozens of ads a day
The Carpe page had 1,103 active US ads on Nov 10, 2026. Its 50 newest were created in 23 hours under 10 headlines, from “Don’t sweat it” (10) to a stranger tandem bike ride (5).
8 of the 50 were in Spanish.
Copy this: keep one offer fixed and change only the opening scene, so every new ad tests a hook. Hook rate →
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Turn the offer into a game
Ad links open a “Pop a bubble” page where buyers “win” four bonus items, then a “Save up to 67%” offer with a next-day shipping countdown. The quiz opens with a free gift and a 9:56 timer (mycarpe.com, Nov 2026).
Copy this: test one interactive step before the offer page, and state the dollar value of every bonus. Conversion →
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Sell the membership, not the stick
The default is a 4-pack that renews every 4 weeks at $79.80. “Buy once, $19.95” sits under the button, and the page says fewer than 1% of customers claim the money-back guarantee.
The scent builder adds a ladder: free shipping, then 15% to 30% off and expedited shipping as the cart grows.
Copy this: work out what a subscriber is worth before you price the first box. LTV calculator →
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Go to retail when shoppers ask
Spratte says 80% of buyers shop for antiperspirant in stores, and Target managers were being asked for Carpe. It launched nationwide there in April 2026 at $14.99, against $5 to $8 for most mass brands (Beauty Independent).
It sold in CVS and Walmart early on and is no longer in those stores.
Copy this: track “where can I buy this in store” questions in support tickets before you pitch a retailer. Retention →
The offer page, point by point.
- 1A countdown for next-day shippingUrgency at the very top, before the headline.
- 24.8 stars, 50,000+ reviewsProof right under the product images.
- 3Three packs, 4-pack preselected$16.75, $13.41 or $11.74 a stick. The largest pack carries “Over $90 in savings.”
- 4Four bonus items with prices struck$4.95 shipping, $5.95 wipes, $24.95 mystery gift, $29.95 wash: $65.80 in stated value.
- 5“Less than 1%” claim the guaranteeA refund promise with a number attached.
- 6The renewal, in plain text“Rebills every 4 weeks at $79.80.” Our math: $79.80 ÷ 4 = $19.95 a stick after the first order.
- 7“Buy once, $19.95” lastThe one-time option is a text link below the main button.
1,103 live ads, one offer.
Headlines on the 50 newest ads
A checklist, then the offer
Free fast shipping, a money-back guarantee and “up to 56% off w/ free gifts,” as three ticks. The link goes to the flip-to-win page.
The founder’s handle on the ad
Run as “Carpe with Kasper Kubica.” The video opens on text about “one of the biggest fumbles of Shark Tank history,” a story about another brand.
How far is your ad library from theirs?
How a Carpe street ad is built.
- 1The setting is the hookA tandem bike in NYC humidity, a Target aisle. The headline names the scene.
- 2One recurring faceKubica, credited by name on some ads; Carpe’s own Shorts call him “Carpe Guy.”
- 3A test on cameraA “real-world sweat test” on a bike ride, or a “99% reduction in odor-causing bacteria” claim.
- 4The click skips the product pageThe ads we opened link to flip-to-win offer pages.
Our wireframe, built from ad headlines and links in the Meta Ad Library and Carpe’s YouTube Shorts, Nov 10, 2026. Not a copy of any one ad.
Three Shorts with the founder.
“…focused on me going out there and talking to people on the streets because people can see that it’s real.”
“Our long-term goal is to build the No. 1 deodorant brand in the category.”
Read it with four caveats.
- No Shark Tank deal. We found no record of Carpe on the show. Its ads borrow Shark Tank stories about other brands instead.
- The 67% leans on stated values. It counts a $24.95 mystery gift and $4.95 shipping. Reference prices draw legal scrutiny; check yours before copying.
- Revenue has been private since 2022. Carpe declined to share figures in 2026; outside Amazon estimates are agency guesses, so we left them out.
- What we’d change: show the $79.80 renewal next to the 4-pack price, where the buyer decides.
Seven moves for a $1M–$10M brand.
- Film one afternoon of real sales and cut ten ads. Creative
- Keep the offer fixed and test only the first three seconds. Hook rate
- Run the founder’s clips as partnership ads. Partnership ads
- Price a 4-pack default and check the margin on it. Margin calculator
- Model subscriber value before discounting the first box. LTV calculator
- Set a monthly new-ad target and track it. Creative volume
- Send gift boxes to creators who match your buyer. Creator seeding
Where every number comes from.
- Rachel Brown, “Digital-First Carpe Takes On Sweaty Armpits At Target,” Beauty Independent, Apr 13, 2026. beautyindependent.com
- “Sweaty Palms Move From Dorm Room to Board Room,” Duke Today, Aug 2024. today.duke.edu
- “Carpe,” Forbes 30 Under 30 2023, Retail & Ecommerce, profile updated Jan 1, 2023. forbes.com
- Carpe, offer page “Save Up To 67% Off w/ 4 Bonus Items,” flip-to-win page, quiz and bundle builder, viewed Nov 10, 2026. mycarpe.com
- Meta Ad Library, active US ads for the Carpe page (count and the 50 newest ads), viewed Nov 10, 2026. facebook.com/ads/library
- Carpe, official YouTube channel (@MyCarpe), videos ukZvY9Au1pk, 6dkf-iPcyZ4 and sEr9FY2ysdI, view counts read Nov 10, 2026. youtube.com/@MyCarpe
