BRĒZ grew where THC ads can’t run.
A hemp-THC and mushroom drink sold to adults 21+ that reached $28M in 2024 through TikTok Shop affiliates, founder-shot videos and customer calls, while the big ad platforms limit THC.
BLOOM10X did not work with BRĒZ. This breakdown uses public sources only, linked below.
- Apr 2023Launches on 4/20, self-funded with $250,000
- 2023About $1.3M in year one, profitable after six months
- 2024$28M in revenue; into Total Wine in October
- Sep 20252,000+ doors; opens a $25M raise to investors
- Nov 2025Congress bans most hemp THC, effective in a year
- Apr 2026Founder steps out of the CEO role
- Dec 6, 2026Last day of THC shipping, per its site
Fast growth with a tiny owned audience.
Modern Retail (Sep 2025) reported $50 million in sales “by 2024”; we use Forbes’ $28 million for calendar 2024. The $70 million pace is founder-reported, second-hand.
Five plays behind the growth.
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Sell through other people’s accounts
The founder says BRĒZ hired “a bunch of affiliates” early and became the #1 beverage on TikTok Shop (Nik Sharma, Oct 2025). Its own TikTok account has 395 followers. In a 2024 founder video, the can listed on TikTok Shop is the Lion’s Mane-only one, with no THC (BRĒZ YouTube, Mar 2024).
Copy this: if a platform limits your hero product, list the version it allows and let affiliates and creators carry the story.
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Know the ad rules better than anyone
Before BRĒZ, Nosbisch ran an agency that handled ads for 60 of the top cannabis brands, after Facebook restricted his own CBD brand (Forbes, Apr 2025). Meta bans ads that sell psychoactive cannabis. Its 13 active Meta ads say “infused” and “microdose,” never “THC,” and all land on a 21+ gate page.
Copy this: in a regulated category, keep a written list of words and claims each platform accepts, and send paid traffic to a page built for review.
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Make the founder the ad
The founder says his best ad was him calling a customer, shot on an iPhone in a plain room, and that a coin-flip refund video for a $560 order brought in “another $500K” (Nik Sharma). He also calls buyers five minutes after they order.
Copy this: call five recent buyers a week, record with permission, and test the best call as an ad.
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Turn buyers into the sales team
Every customer gets a Give $20, Get $20 link and VIP tiers. A “Partner with Us” page takes events, creators and ambassadors. When it raised $25M in 2025, 600+ people asked to invest and about 30 closed (Modern Retail, Sep 2025). It also replies to every social comment it can.
Copy this: give every buyer a referral link on the thank-you page and a simple way to apply as a creator.
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Keep a version every channel accepts
Drinks with no THC let BRĒZ scale in grocery (Modern Retail) and were over 30% of revenue when Congress voted to ban hemp THC in Nov 2025 (The Guardian). Its site now counts down to Dec 6, 2026, when it says THC shipping ends.
Copy this: if one rule change could stop your hero product, build the second line before you need it.
What each channel allows.
Channel map
Revenue by year
“I just paid really close attention to Facebook’s rules, figured out what was allowed, what wasn’t allowed…”
A ban turned into a stock-up sale.
- 1The deadline on every pageA bar reads “THC ban is coming” with a live clock: 26 days on Nov 10, 2026.
- 221+ before anything else“Are you at least 21 Years Old?” covers the page until you answer.
- 3The news is the offer“Stock up before they take it away”: everything is 25% off until THC shipping ends.
- 4A second clockThe same countdown repeats in the hero, in days, hours, minutes and seconds.
- 5One button“Stock up now” goes to the strongest THC can, OG X.
- 6Consent with a real noThe cookie banner offers Accept and Decline at the same size.
What the stock-up tiers save you
Add $50.00 to reach 30% off. Shipping is free from $100.
Tiers from the OG X product page and Meta ads, Nov 10, 2026 (“Ends Dec 6”). We apply the tier to the subtotal as the page describes; checkout may differ.
Two Meta pages, one age gate.
“25% off any order, 30% at $200. 35% at $400. 40% at $600+. Ends Dec 6.”
Every ad on this page sells the same deadline with a short video. None names the ingredient that is being banned.
“Microdose Infused🌿🍄”
A second page runs the brand story. A leaf and a mushroom emoji do the work the word “THC” can’t, and the copy calls the can an “infused social tonic.”
All 13 ads land on a separate “try” page
It asks “Are you 21+ years of age?” and its YES button opens the OG X product page with a split-test tag (variant b). The store itself stays out of the ad’s first click.
Active US ads, Meta Ad Library, Nov 10, 2026: about 8 on Drink BRĒZ and 5 on Feel BRĒZ. Our count of “THC” in ad text: zero.
How the customer-call ad is built.
- 1The hook is the setupThe caption says who is calling whom, so viewers stay to hear the answer.
- 2Shot on an iPhoneThe founder says his best ad was filmed in the corner of a plain room.
- 3A real buyer talksThe customer explains why they buy, in their words, not the brand’s.
- 4The twistA refund or gift on the call gives the clip an ending people share.
Our wireframe, built from the founder’s description (Nik Sharma, Oct 12, 2025) and the brand’s TikTok post of Jul 14, 2025. Not a copy of any one video.
The founder is the channel.
“We share all of our data, our numbers and the challenges with everyone.”
Every buyer gets a way to sell.
Read it with three caveats.
- The category is ending. Congress banned products with more than 0.4 mg of THC per package from Nov 2026. BRĒZ says THC shipping stops Dec 6.
- The founder was the expert. He ran ads for 60 cannabis brands before this one. Most founders can’t learn the rules that fast.
- Many numbers are founder-told. The TikTok Shop rank, the $500K video and the 2025 pace come via a newsletter, not filings.
- What we could not find: how many creators it seeds, what it pays affiliates, or any results from its partner program.
- What we’d change: move the customer calls and creator clips onto the brand page as partnership ads, so the drinks without THC get the same reach.
Six moves for a $1M–$10M brand.
- Seed product to creators and affiliates with a version every platform accepts. Creator seeding
- Run creator clips as partnership ads from their handles. Partnership ads guide
- Record founder calls with buyers and test them as ads. Creative
- Put a referral link and VIP perks after every order. Retention
- Use spend tiers, not one code, to lift order size. Raise order value
- Check deep tier discounts against your margin first. Margin calculator
Where every number comes from.
- Simone Melvin, “Meet The Founder Of Brēz, America’s Best-Selling Cannabis Drink,” Forbes, Apr 18, 2025. forbes.com
- Gabriela Barkho, “Why beverage brand Brēz is raising money through an SPV,” Modern Retail, Sep 30, 2025. modernretail.co
- Nik Sharma, “13 insights from the founder of BREZ ($70M in revenue this year),” newsletter, Oct 12, 2025. nik.co
- Hannah Harris Green, “What will a ban on most US hemp products mean?”, The Guardian, Nov 22, 2025. theguardian.com
- “People Moves: BRĒZ Founder Transitions, Throne Adds Seasoned CMO,” BevNET, Apr 10, 2026. bevnet.com
- BRĒZ, homepage, OG X product page and referral page, viewed Nov 10, 2026. drinkbrez.com
- BRĒZ, ad landing page, viewed Nov 10, 2026. try.drinkbrez.com/fb
- Meta Ad Library, active US ads for the Drink BRĒZ and Feel BRĒZ pages, viewed Nov 10, 2026. Drink BRĒZ · Feel BRĒZ
- BRĒZ, official YouTube channel (@drinkbrez), videos dated Mar 11, 2024 and Jun 10, 2025. youtube.com/@drinkbrez
- BRĒZ, official TikTok (@drinkbrez), post of Jul 14, 2025; follower and play counts read Nov 10, 2026. tiktok.com/@drinkbrez
