Create grew on cost-capped Meta ads, then Target shelves.
A creatine gummy launched in December 2022, sold 100M+ gummies by October 2025 and raised $27.3M. It had five full-time staff in late 2025.
BLOOM10X did not work with Create Wellness. This breakdown uses public sources only, linked below.
- Dec 2022First creatine gummies go on sale online
- 2024$5M Series A led by Unilever Ventures
- Oct 2025Target, Vitamin Shoppe and Sprouts nationwide
- Oct 2025100M+ gummies sold, on track for 3–4x in 2025
- Mar 2026$20M Series B; team grows from 5 to 25
- Mar 2026Creatine + Electrolytes stick; in stores, Target only
A Target brand built by five people.
One code, one page
Four prices per day, one gummy
Five plays behind the growth.
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Feed cost caps with creator content
Its launch agency says it sent gummies to about 1,000 influencers, bought usage rights and ran the posts as Meta ads on cost cap bidding, “feeding every piece of creative”. It reports a $38 cost per acquisition against a $45–50 target (Kynship, agency case study).
Copy this: seed product for ad content, then set the cost cap at the CPA your margin allows. CAC calculator →
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Put the code in the link
Its live ads link to trycreate.co/discount/CODE with a redirect to a page for that offer. We counted six codes, from SOURSUMMER to SWEATY30. The price on the page already matches the ad.
Copy this: use Shopify discount links, so nobody has to type a code the ad promised. Conversion →
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Make a flavor drop the news
Sour Grape runs as a “limited drop”, with a Juice Box bundle, a Rocket Pop Duo and an Ultimate Sour Bundle. Each one gets its own ads, code and page.
Copy this: plan a flavor, color or bundle drop every month or two, so ads always have news. Ad fatigue →
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Sell the format, again
Gummies came first, then single-serve sachets (“3 gummies, 5g”), then a Creatine + Electrolytes stick in March 2026. Its 25-second launch video for the stick has 5.98M views on YouTube.
Copy this: a new format is a new ad angle with a reason to buy now. Creative →
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Three retailers in one month
Target, The Vitamin Shoppe and Sprouts went live nationwide in October 2025, with GNC, Wegmans and Amazon added. The $20M Series B is earmarked for retail, education and marketing (Create, Mar 2026).
Copy this: walk into retail with proof from your own site: sell-through needs demand you already built online.
“Our mission from day one has been to make the powerful benefits of creatine accessible to as many people as possible.”
The Create buy box, annotated.
- 1Size as days, priced per day3 months is preselected at $1.79 a day, vs $1.93 for 1 month.
- 2Autoship is the default“Save 25%”, $161 against a struck $218, “You’re saving $56”.
- 3Perks under the buttonFirst order ships free, VIP perks, pause or cancel anytime.
- 4One-time sits below, as a text link$201, or $2.23 a day. The struck $218 shows here too.
- 5Three trust lines30-day money back, ships within 1 business day, “Over 100K+ Happy Customers”.
- 6A discount for groupsMilitary, first responders, medical workers and teachers unlock their own price.
Our wireframe of the same box
- 1A game before the pageFour face-down cards hide an offer on the newest product.
- 2The big size firstDays, not counts, with the per-day price on each card.
- 3An anchor priceThe struck $218 sits above both real prices.
- 4Perks that cost littleFree first shipping and pause anytime.
- 5One-time made smallerA single text row under the main card.
- 6HSA/FSA eligibleSays pre-tax health money can pay for it.
- 7The deal follows the scrollThe sticky bar repeats the struck price.
Our wireframe of trycreate.co/products/creatine-monohydrate-gummies on Nov 10, 2026. Not a copy of their page.
Our math on the buy box
Copy this on your product page
- Show supply in days and price per day on every size card. Raise AOV
- Give each ad offer its own page with the discount already applied. Conversion
- If you add a group discount (military, teachers), put it under the buy box, not in the footer.
- Say “HSA/FSA eligible” in the buy box if your product qualifies.
- Check your badge math: a “25%” that is 19.9% off the real price can cost trust.
Three daily supplements, three buy boxes.
| On the product page | Create | Cymbiotika | LMNT |
|---|---|---|---|
| One-time price | $201 for 90 days (struck $218) | $49.60 for 30 days (sale, struck $62) | $45 for 30 sticks |
| Per day | $2.23 once, $1.79 on autoship | $1.65 once, $1.32 on the 90-day plan | $1.50 once, $0.98 on INSIDER subscription |
| Subscribe saving | “Save 25%” vs the struck price; 19.9% vs one-time | 28% monthly, 36% every 90 days, vs list | 13.3% on one box |
| Selected by default | 3 months on autoship | Subscribe, 30 days | One-time purchase |
| Gifts | First order ships free | Free travel bag over $100 | Free 8-stick sample pack via partner links |
| Guarantee | 30-day money back | 60-day money back | No-questions refund |
| Pack tiers | 1, 2 or 3 months | 30 or 90 days | 1 box or 4 for the price of 3 |
| Reviews shown | 4.87 from 5,070; “100K+ happy customers” | 4.9 from 5,619 | 94,062 reviews |
| Pop-up | Flip-a-card offer game | None seen | None seen |
Product pages seen on mobile on Nov 10, 2026: trycreate.co/products/creatine-monohydrate-gummies, cymbiotika.com/products/vitamin-c, drinklmnt.com/products/lmnt-recharge-electrolyte-drink. Per-day prices are our math (price ÷ days or sticks, one a day). Cymbiotika ran a 20% sitewide sale that day.
| Brand | One-time | Best plan | Difference |
|---|---|---|---|
| Create | |||
| Cymbiotika | |||
| LMNT |
Our math: each page’s price per day × days. Best plan = the cheapest subscription on the page. Leaves out gifts, codes and Cymbiotika’s list price.
What a click on a Create ad opens.
“Try your luck”
- “Flip a card to reveal an offer on our brand new product.”
- The offer points at the newest launch, the electrolyte stick.
- A tap is a smaller first ask than an email field.
“Save up to 43% on your first order”
- Opened through the LFGUMMY link from a live ad.
- “Hurry! Offer ends in” with an hours-minutes-seconds timer.
- Subscribe $43.50 a month against a struck $72.50; one-time $54.38.
- Proof stack: 4.8/5, 100K+ reviews, 100M+ gummies sold.
New flavors, new codes, every week.
“NEW: Ultimate Sour Bundle”
Four sour flavors, code SOURSUMMER. Started Sep 30.
See the ad →“Welcome to perimenopause.”
Speaks to women in that stage; code LFGUMMY. Started Nov 2.
See the ad →“Your daily creatine, now on the go.”
Single-serve sachets, “never skip a day”. Started Sep 3.
See the ad →Active US ads on the Create Wellness page, Meta Ad Library, Nov 10, 2026. “About 340” is Meta’s estimate; the 74% is from the 50 most recent ads.
How a flavor-drop ad is built.
- 1Taste in line oneThe hook is candy, not creatine.
- 2New plus provenBrand new Sour Grape bundled with best-selling Sour Cherry, Green Apple and Peach.
- 3The code is in the videoA creator holds the gummies while “Code: SOURSUMMER” sits on screen.
- 4Price, before and after“Subscribe & Save 40% OFF + Free Shipping ($292 → $149). Limited time only.”
Our wireframe, built from ad 2153686748833534 (started Sep 30, 2026) in the Meta Ad Library. Not a copy of the ad.
Three Create videos.
Read it with three caveats.
- A known ingredient. Shoppers already knew creatine. Create sold a new format, which needs less explaining than a new ingredient.
- Deep codes need repeat buyers. 40% off a first subscription only pays back if people stay.
- The ad numbers are the agency’s. The $38 CPA comes from its launch agency’s own case study, from the first months.
- What we’d change: the sour bundle ad says 40% off but shows $292 to $149, which is 49%. The gummy count also differs by source: 100M (company, Oct 8, 2025) vs 250M (NutraIngredients, Oct 29, 2025).
Seven moves for a $1M–$10M brand.
- Seed product to creators and get usage rights before you need ads. Creator seeding
- Set cost caps from your real CPA ceiling. CAC calculator
- Launch ads in batches and track how many go live per week. Creative volume calculator
- Put a code in every ad link and send it to a matching page. Conversion
- Plan a flavor or bundle drop every month or two. Ad fatigue
- Price your 3-month size so the per-day number wins. Raise AOV
- Know what a subscriber is worth before you give 40% off. LTV calculator
Where every number comes from.
- “Create Wellness Introduces Creatine Gummies to Target Stores Nationwide”, Create Wellness press release, PR Newswire, Oct 8, 2025. prnewswire.com
- “Create Wellness Announces Significant Growth Capital Round From Leading CPG Investors”, Create Wellness press release, PR Newswire, Mar 30, 2026. prnewswire.com
- Emma Sandler, “Create Wellness Raises $20 Million As Creatine Demand Surges”, Forbes, Mar 30, 2026. forbes.com
- Asia Sherman, “Q&A: Create Wellness CEO on its creatine gummy journey into the mass market”, NutraIngredients, Oct 29, 2025. nutraingredients.com
- “Create Wellness” case study, Kynship (Create’s launch agency; vendor source), undated, viewed Nov 10, 2026. kynship.co
- Create Wellness, creatine gummies product page, viewed on mobile Nov 10, 2026. trycreate.co/products/creatine-monohydrate-gummies
- Create Wellness, ad offer page opened via the LFGUMMY ad link, viewed on mobile Nov 10, 2026. trycreate.co/pages/variety-gummy-firstorder-all
- Meta Ad Library, active US ads for Create Wellness, viewed Nov 10, 2026. facebook.com/ads/library
- Create Wellness, official YouTube channel (@trycreate), videos dated Dec 9, 2025 to Mar 31, 2026. youtube.com/@trycreate
- Cymbiotika and LMNT product pages, viewed on mobile Nov 10, 2026, for the comparison. cymbiotika.com and drinklmnt.com
