IM8 grew on a famous co-founder and clinical proof.
Prenetics launched it with David Beckham in November 2024. Twenty months later it was selling at a $251M annual run rate.
BLOOM10X did not work with IM8. This breakdown uses public sources only, linked below.
- Nov 2024Launches in 31 countries at $79 a month
- 2025About $60M revenue in year one
- 11 monthsPasses $100M in annualized recurring revenue
- Q1 2026$33.8M IM8 revenue in a quarter
- Jul 2026$20.9M month, a $251M run rate
- Nov 2026About 1,900 active US Meta ads
A bigger order, the same CAC ratio.
IM8 revenue by quarter
Order size vs CAC
Five plays behind the growth.
-
Make the famous face a co-founder
Beckham is IM8’s “Co-Founding Partner” and an investor in Prenetics (Prenetics, Nov 2024). Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman and Jay Shetty followed as ambassadors (Prenetics, Aug 2026).
Copy this: if you pay a known face, pay part in equity and let them say they own a piece.
-
Lead with trials and named scientists
The launch named a former NASA chief scientist and a Mayo Clinic oncologist as advisors. The product page shows 12-week trial results, NSF Certified for Sport, 884 clinicians on FrontrowMD and a lab test from Oct 2026.
Copy this: put third-party proof, like a test report or study ID, next to the price, and only claims you can source. Conversion →
-
Double the order with a quarterly plan
After IM8 added a quarterly plan ($78 × 3 = $235), average order went from $110 to $233 and CAC rose at the same ratio, keeping payback near 3.4 months. 80% of new customers subscribe (earnings call, Feb 2026).
Copy this: add a 90-day plan, make it the default and check the payback before you scale spend. LTV calculator →
-
Borrow publishers’ names
On Nov 10, 2026, IM8 ads ran as “Sports Illustrated with IM8 Health”, The Dodo and FailArmy, next to wellness creators. About 85% of its digital spend goes to Meta.
Copy this: run partnership ads through a niche publisher’s page as well as creators’. Partnership ads guide →
-
One product, a page per need
Its ads point to pages for gut health, weight, menopause and research, each with the same buy box. The gut page opens “Four layers of gut support. One daily drink.”
Copy this: build one landing page per buyer need on top of the same offer. Shopify development →
“I have personally experienced the positive impact that IM8 has had on my health, energy and focus.”
The IM8 buy box, annotated.
- 1“Best value” is preselected$78/mo against a struck $112, billed $235 every 12 weeks, $2.61 a serving.
- 2Every perk has a priceA 90-day program “US$180 in value” and a kit “US$87 in value”.
- 3Gifts you can seeThree items shown, then more gifts listed for months 3 and 6.
- 4A bonus with a clockA free cap “per quarterly unit” and “Offer ends in 1d 6h”.
- 5The monthly anchor$89 and $2.97 a serving, with a 30-day guarantee instead of 90.
- 6One-time as a link“One Time Purchase $112”, under both plans.
- 7One buttonA sticky bar repeats “90-Day Supply (Save 30%), $2.61 / serving”.
Our wireframe of the same box
- 1Three counts of proofReviews, purchases and “73M+ servings” in one line.
- 2A recommended bundleThe variety pack is picked so the flavor question is already answered.
- 3A monthly price on a quarterly bill$78 is $235 ÷ 3.
- 4A dated reason to choose nowThe 11.11 offer and a live timer.
- 5A shorter guarantee lower down30 days on monthly, 90 on quarterly.
- 6The full price as an anchor$112 makes both plans look like savings.
- 7One actionWhatever is selected goes to the cart.
Our wireframe of im8health.com/products/essentials-pro on Nov 10, 2026. Not a copy of their page.
Our math on the buy box
Copy this on your product page
- Give the longer plan the longer guarantee. Conversion
- Put a dollar value on every gift and list the next gifts by month. Retention
- Preselect a bundle so the buyer has one decision, not three. Raise AOV
- Keep plan, saving and per-serving price in a sticky bar on mobile.
- Use a countdown only for an offer that really ends.
Three greens buy boxes, compared.
| On the product page | AG1 | Grüns | IM8 |
|---|---|---|---|
| One-time price | $99 + $9 shipping, 30 servings | $66.65, 28 packs, no free shipping | $112, 30 servings |
| Per serving | $3.30 once, $2.30 on the 90-day plan | $2.38 once, $1.79 subscribed | $3.73 once, $2.61 on the 90-day plan |
| Subscribe discount | 20% monthly, 30% every 90 days | 25% every 4 weeks | 20% monthly, 30% every 12 weeks |
| Selected by default | 90-day plan | Subscribe & Save | 90-day plan |
| Gifts | Welcome kit “$92 value” on 90-day, “$63” on 30-day, plus $20 off the first order | Free shipping on subscribe; ad pages add 4 free gifts, no value stated | “US$123” welcome kit with a cap, then gifts in months 3 and 6 |
| Guarantee | 90-day money-back | 30-day money-back, “less than 2%” use it | 90-day on quarterly, 30-day on monthly |
| Bundle tiers | 30- or 90-day supply | 1 or 2 adults | 30- or 90-day supply |
| Reviews shown | “60,000+ verified 5-star reviews” across products | 4.8/5 (100,000), 1M+ customers | 4.8 from 22,104 reviews |
| Pop-up | None seen | Match-3 card game | Scratch card |
| Urgency | “Offer ends Nov 15” | “Limited time sale”; ad page says “Order by Nov. 10” | Live countdown to Nov 11 |
Product pages seen on mobile on Nov 10, 2026: drinkag1.com/products/greens-powder-pouch, gruns.co/products/gruns, im8health.com/products/essentials-pro. IM8’s $3.73 is our math ($112 ÷ 30 servings).
| Brand | One-time | Best plan | Difference |
|---|---|---|---|
| AG1 | |||
| Grüns | |||
| IM8 |
Our math: the per-serving price on each page × days, one serving a day. Leaves out AG1’s $9 one-time shipping and every first-order offer.
A page for each need.
“Four layers of gut support. One daily drink.”
- Trial numbers include 85% who felt better digestion.
- The same 30% off and US$123 kit as the product page.
- CTA: “Save 30% + Get Free Welcome Gifts”.
“Menopause changes a lot.”
- Labelled “IM8 for perimenopause & menopause”.
- Proof: 22,104 reviews and “500+ clinicians” on the hero.
- Price framed as “Start from $2.61/day”.
“Scratch to WIN”
- Shown on load, over the product page.
- Grüns runs a card game too; AG1 showed no pop-up.
About 1,900 live ads, many under other names.
“Anti-Inflammatory at the Cellular Level.”
Sports Illustrated with IM8 Health, started Oct 7.
See the ad →Active US ads on the IM8 Health page, Meta Ad Library, Nov 10, 2026. “About 1,900” is Meta’s estimate; the Library says it can’t show every ad from this page.
How a creator ad carries the trial.
- 1A person’s name on top“Stephanny Estévez with IM8 Health”.
- 2The trial as the headline“80% slept better. 85% better digestion. One sachet.”
- 3First-person switch story“That’s why I switched to IM8: 90 clinically-dosed ingredients in one daily sachet.”
- 4Proof, then the click“NSF Certified for Sport and third-party tested”, linked to /pages/why-im8.
Our wireframe, built from ad 1643714690707444 (started Sep 27, 2026) in the Meta Ad Library. Not a copy of the ad.
Three IM8 videos.
“That’s what made me want to be part of what they’re building and support the brand as a shareholder.”
Read it with three caveats.
- A Beckham costs equity. Few brands can give a co-founder title and stock to a global name.
- Trials cost money. A 12-week randomized trial and NSF certification are budgets, not copy.
- Public numbers. We only see IM8’s AOV and CAC because Prenetics is listed. Your rivals won’t share theirs.
- What we’d change: show “$235 every 12 weeks” first. At about $84 per 30 days, “$78/mo” can feel like a surprise at renewal.
Seven moves for a $1M–$10M brand.
- Add a 90-day plan and make it the default. Conversion
- Check CAC payback before you scale the bigger order. CAC calculator
- Work out what a quarterly subscriber is worth. LTV calculator
- Run partnership ads through a niche publisher as well as creators. Partnership ads guide
- Build one landing page per buyer need on the same offer. Shopify development
- Put third-party proof beside the price. Creative
- Give gifts a value and spread them over the first six months. Retention
Where every number comes from.
- “Nasdaq-Listed Prenetics and David Beckham Officially Launch IM8 Health,” Prenetics press release, Nov 18, 2024. ir.prenetics.com
- Prenetics Global, Q4 and full-year 2025 earnings call transcript, Feb 18, 2026. prenetics.gcs-web.com
- Prenetics Global, Q1 2026 results, exhibit 99.1 to Form 6-K, SEC, May 2026. sec.gov
- “Prenetics’ IM8 Reports Q2 2026 Revenue Growth of 288% YoY,” Prenetics press release, Aug 18, 2026. ir.prenetics.com
- IM8, Daily Ultimate Essentials Pro product page, viewed on mobile Nov 10, 2026. im8health.com/products/essentials-pro
- IM8 landing pages, viewed on mobile Nov 10, 2026. im8health.com/pages/gut-health-1 and im8health.com/pages/menopause
- Meta Ad Library, active US ads for IM8 Health, viewed Nov 10, 2026. facebook.com/ads/library
- IM8, official YouTube channel (@IM8Health), videos dated Feb 23, 2025 to Jun 11, 2026. youtube.com/@IM8Health
- AG1 and Grüns product pages, viewed on mobile Nov 10, 2026, for the comparison. drinkag1.com/products/greens-powder-pouch and gruns.co/products/gruns
