Wuffes grew with one landing page per ad angle.

1. Give every ad angle its own page

   Joint, senior, allergy and dental ads each land on a different “5 Reasons” listicle. The headline repeats the ad’s problem; the offer changes by product: 65%, 25% or 38% off (Meta Ad Library, Nov 10, 2026).

   Per Replo, which sells the page builder, Head of Growth Jon Keyte builds a page to match a Meta ad within hours and runs several A/B tests a week, judged on cost per new subscription (Replo).

   Copy this: build one listicle template, then swap the headline, hero and proof for each winning angle. Conversion →

2. Name a page after the buyer

   A second Facebook page, “Senior Dog Support”, runs about 340 live ads with the same copy, pointing to a senior-dog listicle titled “Senior Dog Struggling to Get Up?” (Meta Ad Library).

   Copy this: write each ad and its page for one dog: age plus one symptom. Hook rate →

3. Send every listicle to one offer

   The joint listicle’s buttons all go to one offer page: pick the dog’s weight, then a plan. Subscribe is preselected at $24.97 for 30 days; one-time purchase is a text link at the bottom (Wuffes offer page).

   Copy this: test angles on the listicle, test price on one offer page, never both at once. Raise AOV →

4. Move landing pages off the theme

   Older ad links still carry Replo view IDs, but on Nov 10, 2026 they redirected to try.wuffes.com, whose pages carry an Astro generator tag. Even the main product URL redirected to a listicle. Checkout stays on Shopify at shop.wuffes.com.

   Copy this: keep every old ad URL alive with a redirect when you rebuild pages. Shopify development →

5. Use creators to push retail

   After the Petco launch on Apr 27, 2026, creator partnership ads started carrying Petco codes for 25% off at petco.com, from May 14 onward (Meta Ad Library; PR Newswire).

   Copy this: when you land a retailer, give creators a retailer code and run their posts as partnership ads. Partnership ads →

1 2 3 4 5 6 7

1. 1
   Weight firstFive bands from 0–35 to over 120 lbs. The buyer picks a dog, not a SKU.
2. 2
   Sticky button with a struck price“Try risk free · $24.97”, with $74.90 crossed out: the tub, tote and shipping added up.
3. 3
   Subscribe is the default“Vet recommended” 30-day supply, shown as $0.83 a day.
4. 4
   Value stack$49.95 tub for $24.97, a $20 tote and $4.95 shipping free.
5. 5
   Risk removed“No commitment”, “Skip or cancel anytime”, a 90-day money-back guarantee.
6. 6
   Bigger plan, same daily price90 days (3 tubs) at $0.83 a day, “Save 57%”.
7. 7
   One-time is a text link$49.95 + $4.95 shipping, below the guarantee.

try.wuffes.com joint offer page, phone view · Nov 10, 2026 (Black Friday)

Our wireframe of try.wuffes.com/lander/jointchew/offer/1-month-plan-rb-v2 on Nov 10, 2026. Not a copy of their page. The 90-day plan’s total price only shows once selected, so we leave it out.

• Give each winning ad angle its own page with the hook as headline. Conversion
• Send every page to one offer page and test price only there. Raise AOV
• Show the subscribe price per day and check margin at the first-order price. Margin calculator
• Count new ads per angle each month before adding more angles. Creative volume
• Keep one claims sheet so every page uses the same numbers. Creative
• Redirect retired ad URLs when you rebuild pages. Shopify development