At BLOOM10X
He sets the plan. Specialists run it.
Sets the plan
Creative, paid ads, conversion and retention as one plan per client.
Approves the work
Every ad, page and email the team makes for a client.
Specialists run the day-to-day
Media buying, creative, development and operations.
Before BLOOM10X
He worked on marketing for these brands.
Articles by Michael
Ads, stores, email and the numbers behind them.
Abandoned Cart Email Examples, Timing and Discounts
How to Spot and Fix Ad Fatigue on Meta Ads
10 Ecommerce KPIs Every Shopify Founder Should Watch
Hook Rate: How to Calculate It and What a Good One Is
How Much Do Facebook Ads Cost? A Guide for Shopify Brands
How to Increase Average Order Value on Shopify
Spark Ads vs Meta Partnership Ads vs Whitelisting
Static Ads: When They Beat Video and How to Test Them
What Is a Good ROAS? Break-Even ROAS for Shopify Brands
What Is MER? Marketing Efficiency Ratio for Shopify Brands
Boost SEO With Effective Product Descriptions
Best Platforms for Ecommerce Social Media Advertising
Case studies
Client accounts he oversees.
Lead case study · Wholesale + retail fashion · Shopify Plus
84% more purchases on 5% more ad spend.
Meta-reported · store sales +45% on Shopify · Jun–Sep 2026 vs 2025 · client since Dec 2024
Read the case study →
Launch story · Football-strategy card decks · new Shopify store
From $406 in four months to a $65.3K month.
Shopify, DTC only · Nov 2025–Mar 2026 · seasonal launch
Read the launch story →
Lead generation · Solar water pumps · ads live Jul 2026
317 leads in the first 34 days.
CRM, all sources · Jul 10–Aug 12, 2026 · 95 became customers
Read the case study →Each number is one client’s history over the dates shown, not a forecast for your store.
